Brand synergy: Homer Simpson donut maker & Hello Kitty scale

Two new gadgets provide the perfect mashup for the upcoming uber-brand, Hello Homer:

  1. donutThe Simpson’s Doughnut Maker. The Doughnut maker prepares six sumptuous donuts in minutes in its non-stick coated interiors. Hence the donuts don’t have a chance to stick to the maker and allows easy clean up. The Donut maker is small enough so it doesn’t even take much space to pack up inside the cupboard and its ease of usage makes it a great delicacy-maker for kids. $18. BUT WAIT! I hear you cry. WHAT ABOUT THE OBESITY EPIDEMIC IN KIDS? Fear not, little one, for we also have the
  2. scaleHello Kitty Multi Functional Scale. For a mere $130, the scale tells you your water level (?? I haven’t been able to find out what the hell that means??), calorie and whether you are overweight or underweight. You can set your gender, age first and this Multi-functional Health Scale will show you how healthy you are and you can improve from there on. And this being an HK product one of the other multi functions is, of course, cute. The combined donut maker and scale would tell you how many donuts you can have and whether you’re cute enough.

All hail our new brand overlord! Or is it our brand new overlord?

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One sweet marketing opportunity: Senior citizens picket over donut ban

At issue is a decision to refuse free doughnuts, pies and bread that were being donated to senior centers around Putnam County, north of New York City. Officials were concerned that the county was setting a bad nutritional precedent by providing mounds of doughnuts and other sweets to seniors.

Krispy Kreme? Dunkin Donuts? Homer Simpson? Someone get their PR people in gear NOW!

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This summer’s biggest waste of marketing dollars? Harry Potter & The Simpson’s Movie

hansThere was no point in spending a dime on advertising for either one. Marketing them was like doing PR for YouTube: Sit there and watch the fish jump in your boat. That said, co-branding with these two things was a GREAT idea. I was down in Orlando last week and went to one of the 7-Eleven’s that were rethemed as a Kwik E Mart and I loved it. All they did was throw up some signs and boom! A hit was born. (I’ll post my pics at some point in the future. Best signage was the one of Hans Moleman frozen in the ice machine). Place was mobbed.

I haven’t seen any co-branding with HP & The Deathly Hallows, has anyone else?

Quick reviews (without spoilers):

Harry Potter & The Great Big Bags of Cash: The final HP was too long by about a third but better than I expected it to be. The actual writing, i.e. sentence structure and syntax, was much better than in the last two. In 5 &6 I approached each sentence concerned that I wouldn’t be able to find my way out once I started in. There were several things that seemed invented just for book seven — like a certain species’ use of a different type of magic — that felt like they were there only because the author had painted herself into a corner. Apparently Ms. Rowling feels that having characters wander around pointlessly builds tension or something.

Simpson’s Movie: It’s about a B to B+ episode. At 1.5 hrs long, it doesn’t suffer from the bloat and padding that seems to go along with most movies of TV shows. Also they didn’t let it get over run by guest stars. Tom Hanks is great and I was quite pleased to see Green Day go down with the ship. My only real complaint is that we were promised screen time for ALL the secondary characters and I do believe they missed one: God. The bearded one was conspicuously absent. Next time guys. Also, I want more musical numbers.

Kennedy fails Bay State as Springfield, Vermont, named official Springfield of the Simpsons

I may have to vote against Sen. Ted in the next election because of his failure on this issue which has been so important to all the members of the Collateral Damage household. Our own Diamond Joe Quimby put out some serious political weight behind this and lost. Not only did he appear in a video for the effort but

Kennedy urged everyone on the e-mail list of his leadership political action organization, the Committee for a Democratic Majority, to vote for Springfield, Mass., in a USA Today contest to determine which of the 14 American cities named Springfield should assume the status of real-world equivalent for the Simpson clan’s hometown.

But all was for naught: Springfield, Vt., was the winner of an online voting competition conducted by USA-Today, on behalf of Twentieth Century Fox, to host the premiere on July 21. The Vermont town, population 9,300, was the top vote-getter, followed in order by Springfield, Ill., Springfield, Ore., and Springfield, Mass.

Man, we lost to Oregon and I didn’t even know they had a Springfield. Maybe that explains why Ted’s still in office: He realized he couldn’t cut it as a private sector lobbyist.

Chowda Head.

When stealing Homer Simpson statues is outlawed, only outlaws will D’OH!

simpsonsKUALA LUMPUR, Malaysia – Two college students believed to be over-exuberant fans of “The Simpsons” stole a life-sized figurine of Homer Simpson from a cinema, but police tracked them down and forced them to return it Thursday.

Mmmmm, felony…

For other Simpsons Movie related news go here.

Mmmmmm … marketing: 7-Eleven converting some stores to Kwik-E-Marts

As a tie-in with the upcoming Simpson’s movie, the convenience store chain will remodel 11 of its stores to resemble Apu Nahasapeemapetilon’s place of business. “Customers also will be able to buy products inspired by the nearly two-decades-old show, including KrustyO’s cereal, Buzz Cola and iced Squishees (the cup says Squishee, but the contents will be Slurpee). The chain also will use pictures of Simpsons characters to promote 7-Eleven’s line of fresh foods, such as placing the face of Homer and his classic “Mmmm . . . sandwich” quip on sandwich wrappers.” Gotta say, fresh food is NOT the first thing I think of when you say Kwik-E-Mart. More like year-old hot dogs and over-priced everything.

711Oddly there’s no indication that any of the converted stores will be in anywhere named Springfield.

FYI: Here’s a link to the official list of the locations of Kwik-E-7-Elevens. And a Flickr group of photos can be seen here.

Latest weapon in the war against anorexia: Coffee and a donut, without the coffee

“Buzz Donuts™ and Buzzed Bagels™ are the brainchild of Dr. Robert Bohannon, a molecular scientist living in Durham, NC. Dr. Bohannon has developed a way to mask the normal bitterness of caffeine so that it can be used in food and pastry products such as bagels and donuts.”

Homer is right! There isn’t anything donuts can’t do.

You may say potato, but Idaho says …

high tech. Some state lawmaker wants to get rid of the slogan on Idaho’s license plates that currently reads “Famous Potatoes.” Reuters quoths Republican Sen. Hal Bunderson as saying “Other than as a consumer, the majority of people in Idaho have no connection to ‘Famous Potatoes.'” That tag line was put on the tags 46 years ago. Now the tater has tottered from its pre-eminence in the state’s economy. Currently the state’s top export is high tech. The spud also ranks behind milk and livestock as the state’s top-earning agricultural commodity.

Quote of the day honors have to go to Frank Muir president of the Idaho Potato Commission: “We don’t have to be embarrassed by our agricultural roots. Why not be proud of your potato?”

BTW, the story is datelined – I’m not making this up – SALMON, Idaho.

If Idaho passes on Famous Potatoes, I know another state that would be willing to use the name. Tim Nudd over at Adfreak dug this one out of the Portland Press-Herald: “The Maine potato industry got an unexpected prime-time plug Sunday night when Homer Simpson, America’s most famous cartoon glutton, endorsed the state’s spuds. In a subplot that had Homer’s bountiful body sporting tattoo advertisements for various products, ‘Eat Maine Potatoes’ was stamped across one arm. Homer, who was in bed, told his blue-tower-haired wife, Marge, that the tater reference wasn’t an ad, but a reminder. He then reached over the edge of the bed into a bag of—yup, ‘Maine Potatoes’—and started munching on one.”