It took some time but Sichuan Tengzhong Heavy Industrial Machines Co. finally realized what a bad idea buying Hummer would be.
Yesterday the Chinese company announced it was pulling its offer to purchase the brand. From the start, the attempt to dump Hummer has been another testament to the company’s ineptitude. GM began trying to sucker someone into paying for the brand in June of 2008 – when gas was averaging $4.10 a gallon.
The Hummer’s greatest success may be as a metaphor for the past decade. It was a bloated, self-indulgent vehicle with no purpose other than to say, “Look how much debt I can take on just to show off how much debt I can take on.”* It proclaimed a belief that markets never go bad, in this case that gas will always be cheap. However it isn’t much of a stretch to say a similar belief permeated the minds who thought real estate could only gain in value.
The Atlantic is floating the scary idea
that Hummer may not yet be dead and that someone may yet come along and revive the monster. Get the pitchforks and torches! Let us storm the castle and cut off the beast’s head and drive a stake through its transmission! For capitalism’s sake, follow me!
Hummer, slang meaning of.
I know there are farmers and others who actually used the damn thing for work purposes, they are exempt from this metaphor.
Bad Brands, Bad ideas, China, GM, Hummer, Marketing, Marketing blunders | Tagged Bad ideas, Brand failure, GM, hubris, Hummer, Marketing blunders
Yeah, there’s a lot more than 10 here. What can I say? It was a very good year for very bad things.
( PS: If you liked this would you mind going here and voting for it on Digg?)
GRAND PRIZE FOR SUSTAINED ORGANIZATIONAL EFFORT
The John McCain Presidential Campaign
“Our economy, I think, is still — the fundamentals of our economy are strong.”
Has no idea how many houses he (or his wife) owns.
Picks Sara Palin, the Broad to Nowhere who couldn’t find Russia or Africa on a map.
Campaign adviser and former HP CEO Carly Fiorina says Palin couldn’t run a major corporation.
Campaign adviser and former senator Phil Gramm says Americans are whiners about economic problems.
“Shutting down” his campaign to fix the bailout.
“Lipstick on a pig”
Egregious attack on Dungeons & Dragons that clearly cost him the election. ( OK, maybe not so much the last one).
Ford features “Space Oddity” — a song about astronaut suicide — in new car campaign.
Framingham State College uses the word blah 137 times in a 312-word fundraising letter. Disney (multiple entries):
Bans kids from DisneyWorld restaurant; Changes “It’s A Small World” to “A Salute to All Nations, But Mostly America” ; and Sells “High School Musical” panties for tween girls with the phrase “Dive In” on them.
Woolworths (UK) launches Lolita brand of beds for young girl
JetBlue lives up to Southwest’s parody ad by charging for pillows.
Russia uses smiling kids in tourism ad for war zone
Residents of Lesbos sue those other lesbians over brand name
Motrin gets headache from viral moms video
Butcher’s ads feature “Meat Products, Fresh Service” on naked woman
Hershey asks if you’ve found Mr. Goodbar
Special Jury Awards
Co-Branding That Shouldn’t Have Been
The Alpha & Omega of Over-reaching
The Penguins Of Irony “Oh NO You Din’t” Awards
Previous years’ lists
Bad ideas, Bad press releases, Bankruptcy, Banks, Brand Issues, Brand Loyalty, Brands, Cluster Fuck, Co-branding, Constantine von Hoffman, Cry Havoc and Loose the Penguins of Irony, D&D, Death as marketing opportunity, Disney, Disney Land, Disney World, Disneyland, Dumb Ass Ideas, Dumb press releases, Economy, GM, God as marketing, Housing bubble, Hummer, humor, Lesbians, Lesbos, Marketer of the Year, Marketing, Marketing blunders, Marketing to girls, Marketing to kids, McCain, McCan't, Mitt Romney, Mortgages, Motrin, Muppets, O'Biden, Obama, P&G, Penguins of irony, Pope, Pope's Cologne, PR Disasters, PR Nightmare, Press Releases, Procter & Gamble, Recession, Recession? What recession?, Rick Wagoner, sacrilegious, Sarah-cuda, The Rapture, WaMu, WDW, Worst Marketing Idea Of The Year, Zeitgeist, Zombie | Tagged Barbie, Chrysler, Disney, GM, God, Hershey, High School Musical, Jetblue, John McCain, Lesbians, Lesbos, Marketing blunders, Martin Luther King, McDonalds, Motrin, Muppets, P&G, PR Disasters, PR nightmares, Rice Krispies, Sara Palin, Vista
dog food, Dog Massage, Dogs, Freud, hippo, Hummer, Humvee, Paging Dr. Freud, Phalli, Porn, SUV, Wanko |