A great Brazillian graphic designer named Mario Amaya has taken a few of favorite brands and run them into each other at top speed. See some of the efforts below and see more here. His blog, Following Is For Cattle, makes me wish I’d paid attention when the Providence public school system was trying to teach me Portuguese.
No word on the report as to whether McD’s or railroad operator Network Rail and low-cost airline Flybe — which were also given the right to award credits — will be reimbursed by the government for this.
The plan has been dubbed McQualifications, by its foes. So now you be McQualified for your McJob.
And, before those of us on this side of the pond get too snooty about the Brits:
In the United States, McDonald’s offers courses in restaurant management that can be transferred for credit at traditional colleges and universities through its training facility, Hamburger University.
While the entire thing makes me want to swear off bovine secretions forever, the best line has to be: “Milk Rocks!, with the blessing of schools, delivers to students, branded book covers and other fun, kid-friendly materials.”
Giving blessings isn’t the business of schools.
What definition of “kid-friendly” includes advertising?
Quoth Reuters: Preschoolers preferred the taste of burgers and fries when they came in McDonald’s wrappers over the same food in plain wrapping, U.S. researchers said, suggesting fast-food marketing reaches the very young.
This is news only to those who haven’t raised a kid in the US in the last 75 years. Even your idiot blogger has figured it out.
OED definition: “an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector.”
This despite the fact that Caterer and Hotelkeeper magazine recently named the company the “best place to work in hospitality,” and McD’s was also the first large British employer to be accredited under the government’s “Investors in People” scheme.
Because of things likes this, David Fairhurst — Mickey D’s chief personnel guy Over There and top King Canute impersonator — wants the definition changed to “reflect a job that is stimulating, rewarding and offers genuine opportunities for career progression and skills that last a lifetime.”
Texas Stadium in Dallas and Jacobs Field in Cleveland. That’s according to Hasbro, which placed those two properties where the ultra-low rent Baltic and Mediterranean Avenues used to be, on its just-released Monopoly: Here & Now Edition. The company said the new edition “was designed to answer the question: “What would the most popular board game of all time look like if it were invented today instead of in 1935?” (Well, actually, it was designed to answer the ever-popular question: How do we move more units? But never mind that.) Top spots on the board go to New York’s Times Square, which takes the place of Boardwalk. Coming in second to New York yet again: Boston’s Fenway Park, which is Park Place. And not only have the properties been revamped but so have the tokens: the race car is a Toyota Prius, the old shoe is New Balance running shoe, and “the hip labradoodle takes the place of the Scottish terrier,” they tell us. The game tokens also include McDonald’s French Fries, a Motorola RAZR cell phone, and a generic airplane and laptop computer—which means none of the airlines or computer-makers would cough up a fee for naming rights. Cheap, cheap, cheap.
(FYI: This was originally written for a Brandweek newsletter. You should really check out Brandweek.com, I DO!)