Today’s parse a mission statement

Churbuck found this one and it’s genius:

Slikstr is the worlds first user created company. They are creating the next generation of Web 2.0 technologies by directly reaching out to their users and basing much of their decision making on “the wisdom of crowds”. They recently closed a first round of private equity funding and they are developing their website for beta testing later this year.

OK, so it’s satire but it’s not all the different from yesterday’s. Only one successful guess so far. I will happily reveal the actual company to anyone who cares to submit an example of another absurd mission statement.

Parse that mission statement

Further proof that mission statements are over-emphasized. Can you ID the following Web 2.0 company? It is successful despite a mission statement that says:

“We provide innovative experiences to end-users and their administrators because we see existing tools are fundamentally broken. We also believe in compatibility with existing infrastructure and applications (both open source and proprietary).”

“We see existing tools are fundamentally broken”? Is there a language in which this makes sense?

What makes this company even funnier is that nowhere on its site is there a simple declarative sentence saying what it is they do. I’ve parsed the jargon and I think I might know what they do but it is indeed a guess.

BTW, no one guessed why yesterday’s symbol was important (except the one person who actually knew).

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