Not very pretty in pink: Monopoly for girls

There are about a trillion different editions of Monopoly out there all of which appeal to different segments of the population. For ironists there is the Dot Com edition (yeah, I got it). CollateralDamage Jr. owns something like three different Star Wars editions (one of which is a really cool design with place on the board to hold the deeds until you buy them). Apparently the one segment not yet targeted is actually 51% of the population. Thus Monopoly in pink. Ugliest edition ever? You decide. I just hope they gave Mr. Moneybags some gender re-assignment surgery. Hey Hasbro, how about just releasing the Hello Kitty edition here in the US?

pinkmonopoly

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Headline of the day: The death dice

Turns out Yahtzee can kill with more than just boredom.

yahtzee2A game of Yahtzee ended with a US man being stabbed to death. Mark Allen, 49, was playing the dice game with his neighbour, 47-year-old Edith Elliot at her home in Tampa, Florida, when they began to argue. Elliot’s partner joined in the row, which then turned physical, and police believe Allen stabbed the unnamed 49-year-old boyfriend.

Great, next thing you know they’ll outlaw Monopoly. Actually that’s probably a good idea…

And the worst commercial real estate in the US is…

Texas Stadium in Dallas and Jacobs Field in Cleveland. That’s according to Hasbro, which placed those two properties where the ultra-low rent Baltic and Mediterranean Avenues used to be, on its just-released Monopoly: Here & Now Edition. The company said the new edition “was designed to answer the question: “What would the most popular board game of all time look like if it were invented today instead of in 1935?” (Well, actually, it was designed to answer the ever-popular question: How do we move more units? But never mind that.) Top spots on the board go to New York’s Times Square, which takes the place of Boardwalk. Coming in second to New York yet again: Boston’s Fenway Park, which is Park Place. And not only have the properties been revamped but so have the tokens: the race car is a Toyota Prius, the old shoe is New Balance running shoe, and “the hip labradoodle takes the place of the Scottish terrier,” they tell us. The game tokens also include McDonald’s French Fries, a Motorola RAZR cell phone, and a generic airplane and laptop computer—which means none of the airlines or computer-makers would cough up a fee for naming rights. Cheap, cheap, cheap.

(FYI: This was originally written for a Brandweek newsletter. You should really check out Brandweek.com, I DO!)

Proof of the triumph of electronic currency & other game news

Friday’s Etc.

Etc.

  1. Hmmm, I need a five-word synonym for “slow news day.” Ah HA! “Woman Discovers Heart-Shaped Potato.”
  2. I hate it when they're funnier than I am. From Ideagrove: Tom Cruise's Publicist Blames the Media for His Declining Popularity.
  3. There are 924 different versions of Monopoly. And all of them suck.
  4. Press release of the day: Folgers Redefines Coffee Category with the Introduction of Folgers Simply Smooth, the First Nationally Available Stomach-Friendly Coffee. No, really, I insist you take mine.
  5. "eBay: New Zealand Not for Sale." Just as well, imagine the shipping charges.
  6. Have you been to Gaping Void.com? You should even though "adrants is my favorite advertising blog. mean-spirited and nasty etc." Some people. He does cool stuff like the drawing at right so I'll cut him some slack. Slack. Slack. Slack. Slack.
  7. FNORD.

Hasbro learns why you should always pay your copy editors well

Hasbro is releasing a new edition of Monopoly, this one featuring game boards based on 22 different U.S. cities. (Why 22?) One problem: the Minneapolis edition includes two properties which are how do you say … not in Minneapolis. Those would be the Mall of America and Summit Avenue. In addition to that, the company's website which is supposed to show the "famous" (by Minnesota standards, anyway) Stone Arch Bridge actually shows a picture of the 10th Ave. bridge, which apparently is far less well known. At the website people can vote on which attractions they would like included in their city's set. Leading the vote for the Big M? The Mall of America. What exactly does this tell us about Minneapolins?