Drug co. wants substance abusers to get hooked on its MySpace page

pillsReckitt Benckiser Pharmaceuticals DOESN’T WANT YOU TO ABUSE oxycodone, hydrocodone, morphine and methadone. That’s why they have started the MySpace page Addiction411. It has nothing REPEAT nothing to do with Reckitt making Suboxone and Subutex, which are supposed to fight painkiller addiction.

TechCrunch nails it: “If MySpace wants to be serious about addressing the issues facing its users, they should put up a non-sponsored resource. The function of Addiction411 is to sell more drugs, not necessarily to help users.