New spray gives Kindle owners genuine smell of books

This could be what gets me to buy a Kindle:

book smell Does your Kindle leave you feeling like there’s something missing from your reading experience? Have you been avoiding e-books because they just don’t smell right? Smell of Books™ is compatible with a wide range of e-reading devices and e-book formats and is 100% DRM-compatible. Whether you read your e-books on a Kindle or an iPhone using Stanza, Smell of Books™ will bring back that real book smell you miss so much.

Should I get “Scent of Sensibility” or “Eau, You Have Cats”? Decisions, decisions.

I suggest you go to the DuroSport Electronics’ web site (the geniuses behind this) and read the full story behind Smell of Books, including the press releases

Hats off to DuroSport for the best mission statement I’ve ever read:

The DuroSport Electronics Corporation is dedicated to the creation of cutting edge consumer electronics that enrich the lives of our customers while posing almost no risk to their health or safety.

How come I never heard of these guys before?

(I found out about this at the great blog The Daily Obsessional)


Circuit City thinks someone still reads Mad Magazine

Circuit City has apologized for their temporary hissy fit over Mad Magazine‘s “Sucker City” ad parody and will begin selling America’s favorite pre-teen humor magazine once again.

Best part is quote from the press-release whereby Circuit City proves it somewhere has a sense of a humor:

As a gesture of our apology and deep respect for the folks at MAD Magazine, we are creating a cross-departmental task force to study the importance of humor in the corporate workplace and expect the resulting Powerpoint presentation to top out at least 300 pages, chock full of charts, graphs and company action plans.

In addition I have offered to send the MAD Magazine Editor a $20.00 Circuit City Gift Card, toward the purchase of a Nintendo Wii….if he can find one!

Mad really should send a thank you to Circuit City as this is the first sign of relevance for the magazine in at least 30 years.

Where are you Don Martin when we need you most?

Is Web 2.0 satire even possible?

 (Cross-posted from my other blog: Business & Networking)

The following was actually not generated by one of those DIY Web 2.0 sites listed yesterday:

2pointnologoBAAGZ, from the French Web and enterprise search company Exalead , is a new search and collaboration system, still in beta, that applies Web 2.0 features to social networking. While the idea of using search topics and vetted results as nodes around which dynamic topical networks could form is interesting, the current early beta implementation gives just a hint of what may be possible.

There’s a site that trying to be a parody of MySpace & co. called FriendSpaceBook. The site invites you to make parody profiles of friends and/or celebrities. This suggests that the creators haven’t spent enough time reading actual profiles on these sites. I think a similar fate awaits The Facebook Book, a dead-tree attempt to satirize all of this that will be published by Harry Abrams just in time to be remaindered.

When the reality is already this silly all you have to do is report.