All from the PR newswire yesterday:
- "More than half of all Americans (56%) would like to lose a few pounds to look better this summer, with almost half (48%) wishing to lose 10 pounds or more, a new survey by International Communications Research shows." Survey sponsor: Slim Fast. Four main ingredients of Slim Fast: skim milk, sugar, fructose, and cocoa. Surprisingly, gullibility is not listed.
- 'Meat as a Condiment' Goes to the Next Level With Hardee's(R) New Philly Cheesesteak Thickburger(TM) "Using meat, such as bacon, as a burger topping is not a new idea, but Hardee's has taken the concept to its extreme today with the launch of the new Philly Cheesesteak Thickburger(TM). It's meat-on-meat as Hardee's new burger features a 1/3-lb. Angus beef Thickburger patty piled high with thinly sliced steak, two kinds of cheese and green peppers and onions. The result is a truly delicious and authentic tribute to the classic Philly Cheesesteak." MEAT AS A CONDIMENT?!?!? As a seasoning, sure …
- Coca-Cola North America and Godiva Chocolatier Bring Indulgent Beverages to U.S. Market "Godiva Belgian Blends will roll out with three flavors – Dark Chocolate Mocha, Milk Chocolate Mocha and French Vanilla Latte — in a sequenced national launch beginning July 31. Godiva Belgian Blends will be sold in stylish 9.5 fl. oz. glass bottles – in singles and four packs — at convenience stores, supermarkets and other retailers." In other words: Yoo Hoo in a designer label.