Category Archives: Racism
American Girl’s Hawaiian doll is a Caucasian
When last we checked in with American Girl™®© they were selling a doll which they described as homeless for a mere $95. But that’s so 2009. They are kicking off this year with their 2011 Girl Of The Year®, Kanani Akina™ who “loves welcoming visitors to her Hawaiian home.” No big deal if it weren’t for the fact that Kanani has dark blonde hair, brown eyes and a skin color that suggests a health-minded approach to tanning. In other words, she doesn’t look in the least bit like actual native Hawaiians who usually have black hair, black eyes and a darker skin color. It is especially odd that American Girl™®© decided to call American Surfer Girl Hawaiian at a time when The World’s Most Famous Hawaiian (and Leader of The Free World™®©) is known for his surfeit of melanin.
In Hawaiian Kanani means"the beautiful one." Apparently the beautiful one in Hawaii is Haole. While her last name, Akina, may sound Hawaiian it is actually Japanese (another group known primarily for black hair and eyes and a distinctly non-Caucasian skin tone). So American Girl™®© just decided to appropriate some ethnic sounding names, put a flower in the doll’s hair and call it Hawaiian. Aznuts, as the Hawaiians say. Hell, even Disney – which has a very long history of messing up on ethnic issues — was able to do this right.
This doll was brought to my attention by my wife, Jennifer — aka “Mrs. CollateralDamage” aka “Broke Hoedown” aka “One of Those Darn Cats” – who has spent quite a bit of time in Hawaii and so was totally flabbergasted when she came across it that her eyes did that Tex Avery thing. For that, at least, I can say, “Well done, American Girl™®©!”
BTW, Soong-Chan Rah has a wonderful tale of a parent and child dealing with American Girl’s issues around ethnicity. Highly recommended.
Duncan Hines figures out recipe for racist cupcakes
The problem with doing a Top 10 list of the year prior to the end of year is you run the risk of something else happening before you run out of calendar. Take this year, for example. No sooner had I posted the 10 Dumbest Marketing Moves then good friend Jim Forbes sends this to me:
Dark chocolate faces, big white eyes and huge pink lips, all happily singing. What could possibly be wrong about this? Please watch the whole thing to the end as the final image seems like something out of Spike Lee’s Bamboozled. The name of the ad, BTW, is Hip Hop Cupcakes. Which is just … well … icing on the cake of all this idiocy.
It’s impossible for me to think that Duncan Hines did this intentionally. I cannot believe a major corporation would choose to damage themselves in the marketplace to no advantage. That does NOT excuse this: Action matters more than intent. The only reasonable explanation is that they are morons. Going out on a limb here but I’d bet actual money that most of the marketers at the corporation and the agency are Caucasian. This disaster was so easily foreseeable and avoided it’s pathetic it happened in the first place.Yet another reason why diversity in the workplace is a bottom-line issue.
Online anger has forced the company to do the right thing and pull the ads. Yowsa.
I hope this is the most offensive ad you see today
Since running the ad the bar has been – justifiably – on the receiving end of a lot of anger. What gets me about the ad is that in addition to being offensive it makes no sense. What does “Party like a Pilgrim” mean? The Pilgrims as a group were ostentatiously severe when it came to celebrations. Their idea of a big party was extra church services followed by a discussion of religious tolerance – which they were against.
Thoughts on marketing & racism
TV programs get to do clip shows all the time, so why can’t I? This originally ran in Brandweek on April 16, 2007
DON IMUS and Uncle Ben. Two icons emblematic of a very strange moment in how Americans and the people who market to them think about race. Call it cultural schizophrenia—we denounce racism but still find it commercially appealing.
If you’re one of those radicals that feels a person’s worth is not determined by skin color you’ve got to be happy about the feces storm that hit Don “idiot-headed ho” Imus. Not only was he denounced but he got bit in the wallet, too. While Procter & Gamble and GM dropping his show was more costly, in many ways the worst news for I-man was when Miralus Healthcare, a.k.a. “Head-On,” pulled its ads. Once they left, pretty much the only sponsors remaining were bail-bond shops and “Smiling Bob.” I mean, the only thing worse than that would be getting canned by MSNBC and CBS. Oh, wait a minute.
While the Imus incident may have been nothing more than gross stupidity followed by a media feeding frenzy, there’s a lot bigger proof of change in the land.
Thirty-five years ago, when New York Rep. Shirley Chisholm ran for the presidency, her dual status as a woman and an African American made her into the ultimate political novelty act. Now we have Obama-mania. On the other side of the aisle, more than a few in the GOP still see Colin Powell as the party’s great black hope. Then there’s Massachusetts. The Bay State, which has had so many racial problems that its motto could be “Some of our best friends are black,” has seen fit to elect a governor with more melanin than most of the people who voted for him. All this is reverberating with marketers. Even Disney—ever a following indicator of cultural standards—is releasing a movie starring a black princess.
And yet.
The past month has also seen the return of Uncle Ben, a brand mascot with deep roots in that time and place when African Americans were not paid for their lifetime of employment. Actually it’s no longer “Uncle” Ben—Masterfoods USA dropped his honorific when it promoted him to CEO of his eponymous rice company. Unfortunately this brand retrofit didn’t give him a last name. Try calling your CEO by his first name. Now try to imagine doing so before you quit your job. While Ben’s promotion is certainly a good thing, it didn’t quite cover up his relationship to another uncle, one named Tom.
Now Disney, ever the lagging barometer of cultural cues, is considering re-releasing the movie, Song of the South.
At a recent shareholders’ meeting Disney chairman Bob Iger said, “The question of Song of the South comes up periodically; in fact it was raised at last year’s annual meeting. And since that time we’ve decided to take a look at it again because we’ve had numerous requests about bringing it out.” In case you’re not up on film history, the 1946 movie tells the story of a young white boy who goes to live on his grandparents’ Georgia plantation and is charmed by the stories of beloved black servant Uncle Remus. It’s never been released on video and hasn’t been shown commercially in the U.S. since 1986.
It’s easy to understand from a fiscal point-of-view why some marketers would want to bring these characters back. Racist or not, they have a strong nostalgic pull. Consumers described Uncle Ben as having “a timeless element to him, we didn’t want to significantly change him,” Vincent Howell, president of the food division at Masterfoods USA and an African American, told The New York Times.
The argument can be made that rebranding Ben or recalling Remus is a way to redeem them, but this is a bit of a stretch. Even our modern, deracinated Aunt Jemima—who’s now portrayed as Betty Crocker meets Oprah—still reeks of “de ol’ folks at home.” There are some roots that no amount of dye can cover up.
If marketers really insist on bringing these images back, they should begin with full disclosure and show where these characters came from, how they were used and why they’re being brought back. Barring that, then Ben, Jemima, Betty, Remus and that nameless guy on the Cream of Wheat box should follow Mr. Imus off the air.
Vaseline launches skin-whitening Facebook app for India
I really couldn’t top that headline. I’m not sure what’s more appalling the fact that Vaseline is doing this or the fact that they’re responding to an actual demand in the market place.
So let me see if I got this right: Indian men want to look like Michael Jackson? Creeeeeepy.
Do they sell Barbie in India? They must. I wonder which skin color of Barbie sells more? Like I have to ask.
10 Worst Marketing Blunders of 2009
1) NBC GOES ALL LENO ALL THE TIME
Edsel … New Coke … Lenovision.
NBC has joined the immortals of marketing stupidity. This year the molting peacock network and president Jeff “Have They Fired Me Yet?” Zucker decided to turn five of the primest pieces of prime-time real estate — the hour between 10 and 11 PM from Monday through Friday — into the Jay Leno hour.
The result? A 28% drop in viewership (through mid-November). This has not only killed network revenues but done in affiliates who have no lead-in for their late news casts.
Despite this, Jeff “10% Of Americans Are Unemployed and I’m Not?” Zucker recently said that all is going according to plan. “Right now, in terms of its performance on the television network, at NBC, in terms of ratings it’s doing exactly what we thought it would do.” Comcast recently bought NBC in what must have been an attempt to copy the government’s cash for clunkers program. Comcast shareholders can now only hope they are being lied to. The worst case scenario is that Mr. Z believes what he is saying.
On the plus side:
- It is now possible to buy every ad slot during the Leno show for less than the cost of a house in Detroit.
- The federal witness protection program is using guest slots to hide people.
2) TIGER, TIGER BURNING BRIGHT
(Originally #9 — Who knew?)
Because I have a really limited imagination I thought the big celeb marketing mishap story of the year would be Michael Vick’s failed attempt to become a spokesperson for PETA. Then along came Tiger who prefers women with bad nose jobs to the Swedish bikini model he is actually married to. The story broke on Nov. 27th, when Mrs. Woods apparently decided to prove her own golfing expertise. This was unfortunate for Accenture which two days earlier had kicked off its annual Tiger campaign. A print ad which ran in the Nov. 30th Wall Street Journal featured Tiger Woods walking in the rough under the headline: “The road to high performance isn’t always paved.” And watch out for the trees and fire hydrants. Accenture has since declawed its Tiger connection.
UPDATE: File this under “Pull the other one, it’s made of wood.”
3) BANKERS CUT BONUSES, INCREASE SALARY & BLAME JESUS
First the banking industry made a big show of cutting the obscene bonuses it was paying itself for going on the dole. Meanwhile they hoped no one would notice the allegedly eliminated bonuses were now being paid as plain old salary.
But wait … that’s not all!
Apparently still feeling that their efforts to destroys the economy were still underappreciated, bankers started claiming Jesus wanted them to do it.
“The injunction of Jesus to love others as ourselves is an endorsement of self-interest,” Goldman’s [international adviser Brian] Griffiths said Oct. 20, his voice echoing around the gold-mosaic walls of St. Paul’s Cathedral, whose 365-feet-high dome towers over the City, London’s financial district. “We have to tolerate the inequality as a way to achieving greater prosperity and opportunity for all.”
How much LSD do you have to take to interpret Scripture this way? However much it is, it is certainly being passed out at all the best financial institutions. Two weeks later, Barclays CEO John Varley spoke at the venerable St. Martin-in-the-Fields and tried to wrap the Bible around his bonus.
“There is no conflict between doing business in an ethical and responsible way and making money. We make our biggest contribution to society by being good at what we do. Profit is not satanic.”
I guess it all depends on who gets to determine how we define ethical and responsible. Perhaps Varley could have gotten away with this specious argument had he not added this gloss to the text after the service: “Is Christianity and banking compatible? Yes. And is Christianity and fair reward compatible? Yes.” (Not a good sign when a banker can’t even get his verb and subject numbers to add up.) Hey John, can we parse the word “fair” for a moment?
I believe the renowned 20th century theologian Ray Price put it best when he asked, “Would Jesus wear a Rolex on His television show?”
4: GM EXPLAINS AWAY ITS “LITTLE PROBLEM”
In the face of the greatest single corporate collapse in the history of the world, GM rolled out an ad that inadvertently explains the company’s failure.
It is a veritable symphony of weasel words.
Let’s be completely honest, no company wants to go through this.
By the end of that first sentence it is clear this ad has no intention whatsoever of living up to that initial clause. You can tell because the final pronoun is never made specific. That “this” covers billions of sins. It implies we all know what has happened without saying what that was. It is everything to everyone and thus means nothing. Is “this” an utter failure of leadership? Or is it an inability to have even the vaguest understanding of the needs of the marketplace? Sadly, I suspect “this” is “an economic calamity no one could have foreseen” – the preferred phrase of everyone from Alan Greenspan to, well, the Detroit-based car makers. There is no taking responsibility anywhere in this ad just as there has been no taking responsibility at GM for decades. (Read more here)
5) VOGUE: BLACKFACE IS THE NEW BLACK
The October issue of French Vogue had a photo spread of the very Caucasian Lara Stone painted head to toe in dark make-up. Vogue went with the old “I’m sorry if you found my words insulting” defense and told the Daily Mail “it was unaware it had caused offence, but said it could not give any further comment.” (Worth noting: Italian Vogue’s issue for the same month was filled with actual Black women.) In a keeping up with the KKK move inflight magazine EasyJet ran a photo spread featuring brooding generic models dressed in black POSING IN FRONT OF BERLIN’S HOLOCAUST MONUMENT.
Fortunately for me marketers just can’t seem to figure out that Nazi = Bad. This years examples:
- A wax museum opening in Thailand put up posters of mass murder Hitler with a slogan that said: “Hitler is not dead.”
- Two German coffee companies ran (and then pulled) an ad campaign featuring a slogan almost identical to one used at Buchenwald.
- Red Bull marketing mag calls Werner von Braun a “hero”
LATE BREAKING STUPIDITY UPDATE: NYT runs gift guide with special section devoted to:
“Somali fashion, do-it-yourself henna kits, children’s books that draw inspiration from the lives of Barack Obama and Sonia Sotomayor: it’s not hard to find gifts created for and by people of color this holiday season.” (emphasis added)
Why it’s almost like they’re real people!
6) CHOCOLATES SHAPED LIKE PRESIDENT OBAMA & MORE
CandyExpress said its commemorative Barack Obama heads would only be available for a limited time, unfortunately it wasn’t limited enough. Off the top of my head I would say there are three things Mr. Obama should not be used to advertise: Chocolate, fried chicken (a German company did it), watermelon (that’s a yet). However, the Russians came up with a bunch of things I’d never thought of. They used our President to advertise a tanning salon, a dental clinic and pre-packaged ice cream with the slogan “Everyone’s talking about it: dark inside white!” The bars have a chocolate-flavored center embedded in a layer of vanilla.
However these are just idiocy, the sheer stupidity award goes to Beanie Baby maker Ty. First they decided to sell two new dolls named Sweet Sasha and Marvelous Malia. Then they tried to deny they were named after America’s First Kids.
Sorry dear, but in order to get away with a lie like that you have to be a bank.
7) STUPIDITY? THERE’S AN APP FOR THAT
The word of the year really should have been app. The ubiquitous iPhone has spawned an industry of companies trying to market their wares by providing allegedly useful and/or humorous apps. To paraphrase Pogo, this confronted Pepsi with an insurmountable opportunity. The company released an app called Before You Score for its Mountain Dew AMP brand. The app gives you 24 different types of women (sorority girl, etc.) and offers “appropriate” pick-up lines for each type and other similar information.
Not to be outdone, LawFirms.com, a legal referral site, decided to get attention with a campaign featuring the (fictitious) app iCoyote. It “packs all of the features of a real immigrant smuggler into the iPhone. Using GPS, navigate through the patrol packed desert without worrying about that pesky Border Patrol.”
The app included a variety of features such as:
- iWife. It “will take care of finding marriage prospects for you. Aggregating and analyzing data from a variety of online sources [to] match you up with only the most promising US Citizen candidates.”
- iLawyer. “Homeland Security is Cracking down. Not to worry. With iLawyer, you can find an attorney to convince the immigration court to grant Asylum Protection. A Green Card is a finger swipe away.”
- Weather Monitors. “The desert can get hot, and trying to cross it when it’s 120 degrees is not fun. Get up-to-date weather forecasts to pick the right time and ensure your trip to the US is comfortable and fun-packed.”
- City Statistics. “San Antonio? Albuquerque? Tucson? San Diego? Not sure which is best? Get unemployment statistics, current average wages, cost of living expenses and more. Get the job you want, at the right wage, tax free!”
8 AMERICAN GIRL SELLS “HOMELESS GIRL” DOLL
Your child can learn that the homeless are just like real people once you spend $95 to buy her a “less fortunate” playmate for her other American Girl doll(s). The latest addition to the American Girl line of how-do-you-justify-it-ly expensive dolls is Gwen Thompson. Ms. Thompson
and her mother Janine fell on hard times when her father lost his job; they later lost the house as they were unable to keep up payments. Soon after, Gwen’s father left them and they became homeless the fall before the start of the book’s events. Initially, Gwen’s mother has them live in their car until the winter comes; she then takes them to Sunrise House, a place for homeless women and children. Sunrise House helps them get on their feet and eventually get a new apartment.And should you also want to teach the kid that the disabled are people too, American Girl also sells a wheelchair for $30.
9) KFC UNDERESTIMATES OPRAH’S POPULARITY
Why would you pay to have Oprah endorse your product if you didn’t know what the result be? In May the chain formerly known as Kentucky Fried Chicken paid Ms. Winfrey to discuss its new grilled chicken on her show. (This is part of an ongoing effort to rebrand KFC as someplace that serves something besides FC. By the time it’s over KFC will be Rhode Island Clam Shack. But I digress.) In addition to giving product to her audience — and how pissed were they? Other folks got a new car and they get a food experiment – viewers could go to a website and download a coupon for up to four free two-piece chicken meals with two sides and a biscuit. If there’s one thing the US loves more than Oprah, it’s Oprah and free food.
You’ll never guess what happened. OK, so maybe you will.
Several bajillion people downloaded the coupon and sprinted to the nearest KFC. Well, the food disappeared faster than a dollar bill on the floor of the Senate. As a result somefranchisees started refusing to accept the coupon, some told people the promotion was over for the day, some quickly pointed to the “while supplies last” clause, the more creative said that coupons with barcode numbers ending in “1234” are not valid. Look closely at the barcode below to see what that meant.
All this brought new meaning to the chain’s horrible new tagline: “Unthink What You Thought About KFC.”
Another chain, El Pollo Loco, moved smart and fast and sent out a twitter saying they’d accept the coupons on Mother’s Day. Soon Oprah was having to apologize for the stupidity and KFC issued rain checks to the disgruntled.
All of which goes to prove that whatever you have to pay Oprah, the ROI is REAL!
10) (tie) BLACKWATER, NIGERIA & SWINE INDUSTRY LAUNCH REBRANDING EFFORTS
- In an attempt to change all the nasty connotations that go along with being mercenaries, Blackwater Worldwide changed its name to Xe. That’s pronounced zee, as in “zee idiots in marketing thought of it.”
Blackwater president Gary Jackson said in a memo to employees the new name reflects the change in company focus away from the business of providing private security. “The volume of changes over the past half-year have taken the company to an exciting place and we are now ready for two of the final, and most obvious changes,” Jackson said in the note.
That exciting place seems to include a lot of lawsuits.
- Tired of being thought of as the world’s foremost manufacturer of email con jobs, Nigeria decided to tackle it’s massive corruption problems with that most modern approach: Marketing. Its new slogan: At least we’re not AIG.
- Swine flu is no laughing matter. Especially if you’re the American Pork Association. They went into overdrive screaming about how it was hurting their sales and enlisted Iowa Sen. Tom Harkin who constantly referred to the “so-called swine flu.” Unfortunately humor trumps branding every time. Thus we got headlines like:
- Pork Industry Has Beef With Swine Flu (NPR)
- Swine flu not kosher in Israel (Reuters)
“We will call it Mexico flu. We won’t call it swine flu,” Deputy Health Minister Yakov Litzman, a black-garbed Orthodox Jew, told a news conference Monday, assuring the Israeli public that authorities were prepared to handle any cases.
CIO writer and friend Al Sacco came up with this: Swine flu isn’t a scary enough name. It needs a slogan, too: “Pork Plague, the (Other) White Death,” for example.
DISHONORABLE MENTIONS
AMAZON DELISTS GAY AND LESBIAN BOOKS
The online retailer blamed an “employee in France” for a “software glitch” which oddly delisted gay and lesbian themed books from its search listings. (Example: Annie Proulx’s Brokeback Mountain vanished, but not her book The Shipping News in which all the sex is hetero.)
CRAIGSLIST CEO SAYS SITE HAS NO SEX RELATED ADS
SPECIAL PENGUIN OF IRONY CITATION:
THE WISCONSIN TOURISM FOUNDATION
had to change its name to the Tourism Federation of Wisconsin
BONUS: A few other totally wrong products from the year
- Hanah Montana brand Cherries,
- Linger, mints for your lady bits all but guaranteed to cause a yeast infection.
- Godfather-branded Italian organic vodka
- Starbucks instant coffee – the exact opposite of everything the brand stands for.
Original Americans ask Supreme Court if “Redskins” is offensive
And I ask, “Are you kidding?”
The NFL is certainly the only major US business still successfully using a racist epithet in its marketing. For some reason people give a pass to the name of its Washington franchise usually on the grounds that it’s been is use for so long. (Only in America do we think several decades is a significant amount of history.) That argument is too specious to be believed so let us look for an explanation that at least makes sense.
- There are very few descendents of the original people who lived here. Those who remain are mostly living in ghettos – sorry, I mean shtetls. No? How about barrios? OK how about nearly restricted to areas with no intrinsic economic potential. They are out of sight and mind for the most part unless you gamble or watch old action movies.
- Their dehumanization predates even that of people imported to the nation from Africa or the Far East.
- The team’s owner and fan base are located in and around the nation’s capital giving the team unequalled access to our political leaders where they actually live most of the time.
- The team has made a lot of money with this brand and doesn’t want to endanger that.
While none of these would seem to me the basis for a legal defense, I doubt for whatever reason the court will find the team name defames. Defamation in law means communicating a statement that makes a claim, expressly stated or implied to be factual, that may give an individual, business, product, group, government or nation a negative image. The team boasts and boosts its name. Using an offensive name as a brand may be an insult to the group being named but it doesn’t seem to me (with my 0 years of legal education) to hit the defamation mark. Unfortunately.
Congrats to the NFL for coming down hard on dog fighting but not on insulting a group of humans. Any chance the ruling will be overturned on replay?
US candy chain sells commemorative Barack Obama chocolates
(Pic via ace marketer/stand-up comedian Nathan Hartswick. Follow him on Twitter!)
CandyExpress claims these commemorative Barack Obama heads are available for a limited time only. Not limited enough, unfortunately. Off the top of my head I would thought of three things Mr. Obama should not be used to advertise: Chocolate, fried chicken (as a German company did), watermelon (that’s a yet). The Russians are clearly out-thinking me on this: I didn’t even consider someone would use President O for a tanning salon. They did.
The president is apparently quiet the commercial draw in Mother Russia. In addition to the tanning salon and he has also been featured in an ad forthe MeraDent chain of dental clinics with the slogan "Full Dental Democracy!"And of course for this wonderful ice cream treat.
In case you don’t read Russian the slogan says: "Everyone’s talking about it: dark inside white!" The bars have a chocolate-flavored center embedded in a layer of vanilla.
As Russia used home grown slaves instead of importing them as the US did people of African heritage are quite rare. Worth noting: Alexander Pushkin – the nation’s first great poet – was one of those few African-Russians.
Would the last African-American to leave the GOP please turn out the lights?
I actually like the idea of Obama Waffles as a satirical product (indeed, I quite like the image of John Kerry endorsing the waffles on the group’s web site). Had the group used a picture of the senator or at least a caricature that looked like him I would have said, “Good on you.” Using a drawing that makes him look like the child of Uncle Ben and Aunt Jemima was just stupid.
Y’know, there are a number of African-American conservatives out there, might be a good idea to recruit a couple.
It is safe to say that the GOP has written off the Black vote for this election — and probably for the foreseeable future. However, for the last eight years George Bush has been doing his best to reach out to the rapidly growing Latino population. Well, the waffles also managed to insult them, as well. On the back of the box, Obama is portrayed wearing a sombrero and serape. There is also a recipe for “Open Border Fiesta Waffles” that can serve “4 or more illegal aliens.” A recipe tip: “While waiting for these zesty treats to invade your home, why not learn a foreign language?”
In this case the foriegn language seems to be courtesy.
(More cheap shots from the Liberal Media:The Army Times takes McCain to task for changing his position on the Army’s Future Combat System — which the paper describes as “over-budget, behind-schedule.” Seems the Senator — back when he was a fiscal conservative — was against it, and against it for quite a long time. His position changed sometime this summer. )
Least surprising development of the day: German marketers prove they’re racially tone deaf AGAIN
Last time we had Mr. Wong doing wrong with its logo, now some genius in the Fatherland has actually screwed up a UNICEF ad (try it sometime) by putting a blond kid in black face in it. Quoth AdFreak:
Apparently they’ve stopped (?) teaching history in the German school system. Y’know, coming from the US I’m usually hesitant to throw the first stone in a racial insensitivity contest UNLESS IT’S AT THE GERMANS. (Fact that my last name is von Hoffman gives me some standing too.) Here’s a nice blanket rule for all those Deutsch marketers: Don’t use racial imagery in an ad. If you have to make sure it can’t possibly be construed as talking about THEM as not being part of US. We are the world, good. They are impoverished, bad.
University of Illinois finally dumps racist Native American mascot; 1 down, way too many left to go
And somewhere someone thinks that somehow all those casinos make up for any of this. I still don’t know how anyone can play for the NFL’s Washington’s D.C. team or how newspapers or TV networks can use its name.
On Thursday, two students who portray Illiniwek filed suit seeking to bar the university from “capitulating to the NCAA by announcing the retirement of Chief Illiniwek.”
One quick guess as to which group neither one of these fine human beings is descended from?
Collateral Damage 