Court slaps Hello Kitty for stealing bunny

miffy-copied1Sanrio has lost a cut of the oh-so-lucrative Benelux market (that’s Belgium, the Netherlands, and Luxembourg, FYI). A Dutch court has ruled that

a minimalist rabbit character dreamed up by Sanrio Co., the Tokyo-based parent company of the Hello Kitty empire, infringes on the rights of her arch-nemesis, Miffy.

Do you love the idea that Kitty has an arch-nemesis as much as I do? A peremptory inspection of the characters appears to support the court’s decision. Given how generic they both look it’s hard for me to believe anyone deserves a copyright here. I mean how many ways are there to draw a cartoon bunny anyway?

life in hell

Oh, shut up Groening.

A character based on a pastry is killing Hello Kitty

anpanmanI just don’t want to live in a world without a nation as weird as Japan – and thankfully I don’t have to. Where else but Japan would you encounter Anpanman, which the NYT says is “a character that is based on a Japanese jam-filled pastry and is produced by Nippon Television”? (Dear NYT: An Anpan is filled with bean paste, not jam.) Further, where else would Jelly Donut Man be the best-selling character image in a nation obsessed with the images of cute cartoon characters?

According to the Tokyo-based research firm Character Databank (!!!!), Anpanman’s image is outselling the perennial powerhouse Pokémon and the rapidly fading Hello Kitty. This is quite a blow for Sanrio’s Kitty, who invented the category of cute characters created solely to sell product. Kitty is also facing challenge from two newcomers the panda Tarepanda, and Rilakkuma (“Relaxing bear.”FYI,  Rilakkuma has a sidekick Korilakkuma whose name translates into, and I’m not making this up, “co-relaxing bear.”) — which has charged up the Character Databank charts and ranks fifth in the latest survey.

As an aside (isn’t this whole blog an aside?) it is interesting to note Hello Kitty lost her long-held spot as Japan’s top-grossing character in 2002 and has never recovered. That is the same year that Mrs. CollateralDamage made her pilgrimage to Sanrio Purio Land, the HK theme park near Tokyo. Coincidence? I report. You decide.

 

Hello Kitty is 2nd marketing logo to be named ambassador by Japan

Japan has named Kitty an official tourism ambassador today. This follows the appointment last March of Doreamon to be the nation’s anime ambassador. While the press and public have been fooled into thinking these are benign actions, there is in fact a strong militaristic bent to both figures that should not be ignored. Both are frequently seen carrying weapons. I believe this is in fact Japan’s latest attempt at global domination.

I know first-hand the tourist power of the Kitty. It was the lure of the Sanrio Puroland theme park in Tokyo that got Mrs. CollateralDamage to convince us to go to Japan for a vacation (no complaints about this from me, btw). I am hoping that the siren call of Sanrio Harmonyland gets us back there for another visit.

If not she will have to make do with the multi-million-dollar musical featuring Hello Kitty that opened earlier this year in Beijing and is in the midst of a national tour. “Hello Kitty’s Dream Light Fantasy” is then scheduled to travel to Malaysia, Singapore and the U.S. over its three-year run. And there’s also the fact that, “according to her official profile from Sanrio, Hello Kitty lives with her family in London, which we will be visiting later this year.