We’ve talked with a few experts in the field of marketing, branding, etc. and here’s the general consensus: 1. Analtech is a brand name known and trusted by the academic and science communities worldwide 2. Under normal circumstances, such a branding after nearly 50 years would be considered a huge success 3. Analtech faces certain challenges because of the "juvenile" humor that has developed in the past few decades and current web filters that may block the company name
I forget, what did we blame it on before? Oh, yeah … TV. Before that it was comic books and before that it was movies and before that abstract painting and before that the waltz (true) and before that … well, I remember when Dungeons and Dragons was in the mix. The only way we’re going to take care of this problem and get back to our pre-lapsarian state of bliss is to eradicate the original source. All those in favor of banning Artisophanes, signify by saying Aye. The chair will also entertain motions to expurgate the Old Testament. (Congrats to U of M for getting so much exposure for something without blaming Facebook.)
At least one police official has gone further than suggesting a mere technology is to blame and has started to name Brand names:
New Zealand’s national manager of police youth services, Superintendent Bill Harrison, said this week that youth violence has “jumped” in the past two or three years worldwide, which he says coincides with the rise of advanced console games like the Xbox. His point is that better quality video games increase the realism of violence, which does a better job of desensitizing kids to the real thing.
So remember, nurturing parents buy the Wii. Does anyone ever study the number of people who play video games obsessively and DON’T turn into murderous thugs? No headlines in that, I guess. Or maybe there are studies about this and no one reports on them. Kind of an endless circle of stupidity.
Meanwhile, General Sir Richard Dannatt, head of the British Army, has found a bright side to video games warping kids today:
There’s nothing worse than having to fill a newspaper or broadcast over Thanksgiving weekend. Nothing happens in the US. Well, nothing happens that any beat reporter is covering, which is what the US press means when it says nothing happens. Of course, the US consumer being the US consumer, things happening in the rest of the world aren’t of any interest. Nonetheless the media still must fill all that space with something. This is why every year we get something like:
The truth is that Black Friday sales numbers are as accurate as sheep entrails when it comes to predicting the holiday season’s retail sales. The only real news here is that anyone actually pays attention to these numbers.
Two Australian press outlets (and counting) have come up yet another way Facebook Is Destroying The Economy: The Age & The Courier Mail both have reports today on how, “a growing number of young Australians are becoming addicted to online social networking.”
Of course you don’t just make charges like that without substantiation. Both publications site the same study — and nothing but that study. This study was put together by one Julian Cole, an interweb strategist with the Aussie ad firm Naked Communications. As is usual in these things, Mr. Cole and his research are the only source cited in either story.
In a previous version of this post I incorrectly implied that Mr. Cole’s research may have been biased because of where he works. Mr. Cole has graciously written in with a very important correction:
The thesis was actually part of an Honours degree at Monash University. Naked Communication just happens to be the place that I work.
My apologies to Mr. Cole. I should stick to what I know best — making fun of lousy press coverage. Nowhere in the stories I read was it made clear that this work was done for his thesis. That is the fault of the reporter, not Mr. Cole. I have no reason to believe or even suspect Mr. Cole’s research is anything but scientific and accurate. I was lead astray by lousy reporting. Again my apologies and thanks for the note.
My personal congratulations to Facebook for being accused of the same crime that the Athenians got Socrates with: Corrupting the youth. That’s some pretty damn good company you are keeping.
Yahoo! News has five other outlets reprinting the same story. Well, it’s early in the news cycle here in the US so I have no doubt that number will grow.
“Why should employers allow their workers to waste two hours a day on Facebook when they are being paid to do a job?” said Mike Huss of Peninsula. “The figures that we have calculated are minimums and it’s a problem that I foresee will escalate.”
If we could link this to Iraq, Global Warming & Brittany it would be the perfect media storm. USAToday sources the story by saying “the BBC reports.” That’s a stretch of the word reporting. Google comes up with 22 outlets that have either picked up or re-written the story.
I’m still waiting for a reporter to
Check the methodology of these studies
Interview ANYONE ELSE about it
See if anyone knows how much time was being “wasted” prior to the advent of MySpace/Facebook, et al
Is that really too much to ask? Apparently, yes.
My other favorite not-as-yet-questioned-by-press study about time wasting, computers & work:
Jason Lloyd, from price comparison Web site moneysupermarket.com, which commissioned the research, said: “Although people log on with a purpose, they are now being offered so much choice and online distraction that many forget what they are there for, and spend hours aimlessly wilfing instead. It’s important people do not allow unnecessary online distractions to get in the way when surfing the Internet, as it can affect productivity in the workplace and relationships at home.”
Anyone remember when this was called “surfing” and it was a good thing?
BTW, I think this one will have a tough time catching on as a buzzword because of its similarity to Milf. But that’s just me.
It was Mother’s Day. Anna and her brother had told their mother to stay in bed that morning. She read her book and looked forward to breakfast. After a long wait she finally went downstairs. Anna and her brother were both eating at the table.
The test subjects were then asked to pick the punchline from one of the following:
a) Anna said: “Hi mom, we didn’t expect you to be awake so early.”
b) Anna picked up an egg and smashed it on her brothers head.
c) Her brother said: “We have a new teacher at our school.”
d) Anna said: “It’s a surprise for Mother’s Day. We cooked our own breakfast.”
“The researchers found a marked difference between the two groups with less than 68 percent of the alcoholics able to pick the right punchline, d, versus 92 percent in the healthy control group.”
That means that there were people who, without the benefit of booze, found ANY of these answers funny.
For reasons of what I must assume be political correctness, the press did not include another answer, which is a sure fire laugh generator at all the Komedy Klubs in Kologne: “Seize the Sudetenland!”
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