Taco Bell’s real problem is that this lawsuit doesn’t sound that outlandish. It just confirms a lot of people’s secret suspicions – whether true or not. Taco Bell’s brand promise is cheap, pseudo-Mexican-themed food. Nobody looks at them and thinks, “Good food.” They think, “Inexpensive, filling and no I don’t really want to know what’s in it.” Even the company’s defense plays into this. Chihuahua HQ has put out a press release saying,
“88% of our meat is actually meat. No, really.” You’re not going to win a lot of hearts and minds with that one guys.
What the company needs to do is go with this instead of fighting it. How about an ad campaign with a Lenten theme – “Taco Bell, perfect for meatless Fridays.” Or, “Taco Bell – Fast food for vegetarians.”
Who exactly is it inhuman to? I think the actual answer is it made some of the uber-crunchy customers squeamish. So let me get this right … it's OK to sell meat, pork, fowl and fish (and probably lobsters) that are killed off premises but not something that's alive when it gets to the store? I think you should have to see the slaughter of all your food before you consume it. Great quote:
Quoth Reuters: “If you want to keep the weight down, switch to a meat-free diet.” Speaking as a vegetarian: it wasn’t the burgers that added to my buns. FYI, the details: Scientist who studied the eating habits of 22,000 people over five years, including meat eaters and vegetarians, found they all put on a few kilos but meat eaters who changed to a vegetarian or vegan diet gained the least.