Great look at what Disney should have done instead of buying Marvel

Geoff Carter is an excellent and smart writer who, among other things, produces the Disney-centered blog YourSouvenirGuide (but don’t hold that against him). In the post Ten things Disney could have done to geek up without buying Marvel he explains both why Disney buying Spidey was a bad idea and how they could have leveraged the properties they already own.

DisneyMarvelMashups0 To my mind, the purchase of Marvel is one of the few missteps the Mouse has made under Bob Iger’s reign. Disney isn’t getting a hell of a lot for its money. The theme park rights to the characters will continue to be held by Universal. And the movie properties .. will remain the properties of Sony, Fox and Paramount for the forseeable future. …. Four billion dollars spent to wait out contracts and to see if Avi Arad and Jerry Bruckeheimer will duke it out in Thunderdome.

My favorite suggestion:

9. The Disney Princesses: Teach them kung-fu and arm them with wrist-holstered blades and pistols.

Works for me.

Mouserine courtesy of KidKalig

Disney buys its way into the boy market

Pay attention True Believers – it’s clobberin’ time.

spideymouse For years the criticism, such as it was, of Disney’s marketing was that it missed boys. It is a fair criticism, though this doesn’t seem to have hurt the bottom line all that much. Disney knows how to connect with girls and women just fine. They are tuned into the tiaras, fairies and flowers like nobody knows. It explains why all their later (non-Pixar) animation was in fact formulaic: Bad boy, princess with true heart, add schmaltz and (after Aladdin) really schmaltzy uninteresting romantic soundtracks. Even Lion King – ostensibly a story about men and boys – was about the boy having an emotional experience that could only be of interest to girls.

This girls only approach was so entrenched that a few years ago the head of their consumer products division explained their all-girl approach told me in an interview that no one had success connecting with older boys.

Well, if you can’t beat ‘em, buy ‘em. Disney today said it is buying Marvel Entertainment for $4 billion. (And to think I remember when comics cost a quarter.) A note to The Mouse: more blood, less music. Also, no more Hulk movies. Hmmm, will this be enough to get me to go to another Disney park? Probably not.

I hope Stan Lee got a big cut of this.

Bang

He sounds like THAT?

For all of you wondering what I actually sound like (admittedly a number that’s probably in the low single digits) check out this week’s episode of the podcast Those Darn Cats. I bloviate about the propaganda cartoons put out by Disney during World War II — a subject I actually know something about. TDC is co-produced by Mrs. CollateralDamage (aka BrokeHoedown) and her adorable BFF Lisa. Thanks to Mrs. CD for making me sound so smart! BTW, if you want a funny and hip take on all things Disney this is the podcast for you! Damn they’re so cheerful over there it’s contagious!

Disney changing It’s A Small World to “A Salute to All Nations, But Mostly America”

There is probably no one Disney ride/attraction I loathe more than “It’s A Small World.”

It brings together all the worst of Disney & theme parks into one package.

In design terms it has a banality and mediocrity that makes it possible to forget these are the same people that brought us Oswald the Rabbit, Pinocchio, the early Mickey Mouse cartoons and a host of other wonderful works of real art.

It also has the problematic racial issues that litter the Mouse’s history: Song of The South, Epcot’s bizarre and historically inaccurate Eurocentric history lessons, an animatronic Native American village — (personally I was hoping Euro Disney would have an animatronic shtetl). In Small World the racial problem becomes that all the people of the earth who are not already Caucasian appear to have undergone a severe loss in melanin. Small World’s many deficiencies are wrapped in a song I can only compare to the aural equivalent of mixing Twinkies & Spam.

Given all this you would think it impossible to make the attraction* any worse. But NOOOOOOOO. In what seems to be a complete violation of Small World’s saccharine “we’re all alike” will now include a nice cuddly display of nationalism.

Mrs. Collateral Damage — aka The Queen of All Disney Media — quotes the following:

And in one of the most egregious and downright disgusting decisions in Disney theme park history, the gorgeous New Guinea rainforest scene, replete with some of Mary Blair’s most whimsical character creations (a crocodile with an umbrella, colorful birds hatching from eggs) and her drummer children with Tiki Masks on the opposite shore will be replaced with a Hooray for U.S.A sequence.

Now don’t get me started on the whole tiki masks thing and the gross condescension towards indigenous peoples — anyone surprised that we don’t get cute caricatures of any Christian religious images?

I really think Disney should go the whole way with this redo and insert a display of gross nationalism for every nation. Then they could have a follow-up ride called “It’s A Small World War.”

BTW, the headline is a quote from one of my favorite Disney attractions: Muppet*vision 3D.

Kermit the Frog: We will also see a rousing finale from Sam the Eagle. What’s it called, Sam?
Sam the Eagle: It’s called “A Salute to All Nations, But Mostly America”.

*or is it a ride? that’s one of those distinctions that the Disney-centi are very particular about.

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Disney bans kids from Disney World restaurant

Walt Disney World, home of Mickey Mouse, Tigger and Tinkerbell, has banned young children from its fanciest restaurant, reported CBS station WFOR-TV in Miami. Beginning this week, children under 10 are no longer welcome at Victoria & Albert’s in the Grand Floridian Resort & Spa, the theme park’s only restaurant with an AAA five-diamond rating.

Because there are grownups at Disney World who want to pretend they aren’t acting like children, that’s why.

In all fairness, it’s probably a great marketing move for the restaurant and its customers but it presents a PR nightmare. Cheap shot headlines like mine are just too easy.

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Sex, violence and religion: Churches use Halo 3 and porn to attract customers

Everyone else is doing it, so why not them?

The computer game Halo is hot so:

Acts of GodAcross the country, hundreds of ministers and pastors desperate to reach young congregants have drawn concern and criticism through their use of an unusual recruiting tool: the immersive and violent video game Halo.

Pornography, of course, is always popular so:

The Crux, a Fishers church, joined a nationwide movement Sunday to address the issue, a day they called “Porn Sunday,” WRTV-TV in Indianapolis reported. Across the country, hundreds of churches talked about what some call America’s dirty little secret. An estimated 40 million people visit porn sites daily, generating an estimated $6.2 billion for porn purveyors in the United States alone, according to Porn Sunday’s organizers. Porn Sunday is a movement started by two pastors from California who formed a church called xxxchurch.com, dubbed a Christian porn site.

And to think people once got upset because Vatican II switched the Catholic Church from Latin to the vernacular. (Cue Tom Lehrer.) All of this goes a long way to explain why the Night of Joy Christian music event at Walt Disney World is considered the rowdiest, most debauched event in the Happiest Place on Earth:

. . . some who have attended previous NOJ festivals, as well as Cast Members who’ve worked it, claim that of all the separate-ticket events held at the Magic Kingdom, it’s the most unruly. Tales abound of the Magic Kingdom overrun by mobs of drunken teens, petty thievery in the shops, as well as an overworked security dealing with fights among the crowds of young concert attendees.

(Maybe it’s just the context but doesn’t Night of Joy sound a little dirty?)

It’s actually disingenuous of me to criticize this behavior. I mean if you read the source material … aka The BIBLE … it’s just filled with this stuff.

But that’s all in the Old (fun) Testament, the New Testament’s stories offer far less in the way of how people do act and more in the way of how it is hoped they will act. Because of this I think it’s OK for Catholic Bishops in Belgium to complain about a TV ad depicting a pot-bellied, hippy Jesus performing miracles and picking up scantily-clad girls up in a nightclub.

God Ad

According to the texts I’ve read (and I haven’t finished The Gnostic Gospels yet) while Jesus did meet “fallen women” he put a premium on helping them back up. It’s important to show the full story.

(Acts of God image courtesy of GreatCosmicHappyAss.com which has a bunch of other funny God cards.)

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