Quick hits

You wouldn't want it in your eyes but it's good for your nose? Capsaicin, the incredibly active ingredient that makes both pepper spray and great chili disabling, is being touted as the next great thing for … allergies. Yup, one spritz of Sinus Buster Pepper Nasal Spray "Equalizes Springtime Allergies." In an incredibly artfully worded press release, SiCap industries almost alleges their product …

… is spelling true relief for millions of allergy sufferers.

… may prove to be the answer to every allergy sufferer’s prayers.

… has built an impeccable reputation with thousands of physicians around the world.

… [has] an excellent reputation for relieving chronic sinus conditions and headaches.

… grabbed the attention of some major medical researchers due to the
overwhelming body of anecdotal evidence both from patients and

… is presently involved in several new
clinical trials concerning various sinus and headache treatments.

… wakes you up faster than a strong cup of morning java.

It's probably an excellent floor wax and dessert topping, too.

Next must see movie of the year: "Farce of the Penguins" — the story of "one penguin's search for love while on a 70-mile (112-km) trek with his libidinous buddies on their way to a hedonistic mating ritual." Written by the incredibly filthy mouthed/minded Bob Saget — if that strikes you as a strange description of him then you haven't seen The Aristocats.

The juggernaut of free PR for Aussie tourism continues: "And here I am, in the Australian parliament building at what I think is something like four o'clock in the morning in the UK. And so I'm thinking, so where the bloody hell am I?" — Brit PM Tony Blair (motto: What am I Still In Office?).

But apparently there is too much of a good thing for the Aussies. Ad-rag has an entry quoting from a story in the Sydney Morning Herald about what it takes for the Aussies to give someone else free press: A comedy writer has been forced to take down an online spoof of the controversial "where the bloody hell are you" TV ad after legal threats. Dan
Ilic, 24, produced a parody of the ad, changing the jingle to "Where
the f—ing hell are you?" and inserting negative images of Australian life.

Who knew I looked this good? Last year I was a movie and now I'm a band. And much more attractive than Keanu Reeves.band

FWIW: I got one of their songs, Young Lions, from iTunes. It's pretty damn good. Not enough steel guitar for my taste — but you can never have enough steel guitar for my taste.


Not only can you not get drunk in a bar in Texas, but in Canada you can’t even be seen to have a beer. IN CANADA!

The Aussies continue to have good luck getting free PR. Turns out the Canuck ad authorities not only wouldn’t let them use the word hell in the ad, they had “to remove a shot showing a half-full glass of beer.” Oh, Canada…

Aussie tourism boss Fran Bailey continues laughing all the way to the bank on this one. “I still find the decision astonishing. What this decision shows is that Canada lags behind Americans, Brits and even Germans in the sense of humour stakes.” OOOOH, that hurts — less funny than the GERMANS? Canada has taken this insult seriously and announced they are sending all of their armed forces not currently serving at the Tim Horton’s in Afghanistan to invade Australia. Adding economic clout to this military threat, the Canadians say both of those people will fly on an airline that is not Qantas.

Aussie ad campaign continues on a roll

Man, those folks from Down Under sure know how to get the most for their ad dollar. Having previous reaped a whirlwind of free press from getting the “So where the bloody hell are you?” ad banned in the UK, they’re now doing it again — this time in Canada. The Canucks have banned the ad from TV and say there’s no point in the Aussie Tourism Minister coming to the Great White North to appeal the case as she did in the UK because they’re not going to change their minds. Well, I bet Ms. Bailey still makes the trip as the point of her trip won’t be to change the decision but to get publicity and I bet it will again work like a charm. Hmmmm, what mildly racey word can they put in the US version?

BREAKING NEWS!!! Turns out they didn’t have to ad anything to get free publicity in the US. Adjab points out that  the ever looney American Family Association (motto: We Make PETA Look Rational) has gone on the offensive and found something offensive. According to a story in the Sydney Morning Herald:

AFA members are expected to bombard Tourism Australia with thousands of emails and phone calls in coming weeks to vent their feelings. Members are also expected to boycott Australia as a holiday destination. “I just feel pretty sure the typical American family who is watching TV with their children and they’re exposed to this ad are going to be upset,” AFA director of special projects, Randy Sharp, said. “I don’t want my children to hear that phrase. It’s a shocking phrase because we’re not familiar with it. I guess they use it all the time in Australia, but it’s a foreign language here so I think it’ll have a negative impact rather than positive.”

Nervous Aussie tourism officials said losses from the AFA’s decision could mount into the high single digits. They were actually more worried as to what would happen after the boycott ended. “Wasn’t ’til they stopped the ‘cott of Ford that Ford really started to lose money,” said one Australian stereotype.

Don’t Randy Sharp’s quotes sound so dumb as to be made up? Sadly, it’s in keeping with everything else I’ve read about him. Can we nominate the AFA for some sort of award for “PR Person’s Best Friend”?