NYU insults New England alumnae/i

My alma mater has aimed a deadly insult at me and my fellow Violets here in the land of all that is right, decent and pompous. Owing to construction on the campus green concrete that is Washington Square Park this Wednesday the commencement ceremony will take place at YANKEE STADIUM.

HAVE YOU PEOPLE NO SENSE OF SHAME?

That does it. I am not giving the school another penny until the commencement ceremony takes place at Fenway. And by “another” I mean “a first”.

(Yes, we are The Violets. I can’t tell you exactly how amusing it was to be a wrestler from a school based in Greenwich Village AND have the team name of The Violets. Once we were at a tri-meet with Stephens Tech and University of Pennsylvania and so had The Ducks and The Quakers laughing at us. We deserved it. For reasons I was never able to determine the student newspaper referred to the women’s teams as Violettes. Because plain ol’ Violet wasn’t femme enough? The school has tried to change the team names to The Bobcats, in honor of — not making this up — the library catalog. )

The Red Sox or, when your brand changes underneath you

“You can’t be lovable if you’re not losers!” — Jon Stewart on the Red Sox, 10/29/07

That is exactly what is going on with Red Sox Nation. The brand identity until three years ago was The Cursed Ones. For a while after that we were The Redeemed Ones (until The White Sox took that mantle). Now, we are The Successful Ones. The first two had significant qualities that really differentiated the brand from everyone else. They also inspired huge amounts of loyalty among consumers.

As the (hated) Yankees can attest success also inspires huge amounts of loyalty, but it’s taking some getting used to here in the Nation. It’s not a bad thing to get used to — but it is different.

sox ballBefore this year, wearing the Red Sox logo generally got you a certain amount of sympathy and even respect in ballparks outside of New York. Other fans recognized you as someone devoted to the sport. Someone who stuck to your team no matter what and — let’s be honest — someone who rooted for a team that always made the other teams look better. It’s easy to sympathize with fans of a team like that — they’re not a threat. This explains why people outside of St. Louis are so fond of Cubs fans. (Outside of the Midwest, most people don’t realize the antipathy between the Cards and the Cubs. A friend once said that a game between those two teams would sell out even if it was held on Christmas Day during a blizzard. That sums it up.)

Now Sox fans — and their seem to be a lot of them everywhere — are going to have to get used to being reviled. So far the team hasn’t employed any True Villains in the sports marketing sense. Sure Schilling is a blowhard, but he blows just as hard against his own team as he does the opposition.

Stephen (Smarter Than Me) Baker, puts it well:

Hey Red Sox fans. Many of us used to love your team. And now that they’re fabulous, they’re a lot less fun. You may find that it’s lonely at the top. I never thought I’d say this, but I may end up pulling next year for those underdog Yankees.

The real problem will be not the team, but the fans. All this winning is stripping Sox fans of the shreds of humility that used to makes us so much easier to tolerate. We are in danger of collectively turning into what New Hampshire residents like to call Massholes.

Oh, how quickly we forget our four score decades of wandering in the wilderness. Well, if that’s the price of success all I can say is WAIT TILL THIS YEAR!

(BTW: Someone pointed out that the Red Sox didn’t become known as the Red Sox until 1908. Last time the Cubs won a World Series? 1908. Coincidence? I think not. So therefor the Cubs won’t win a Series again until the Sox change their name back to the Americans. While the logic is spurious, consider that I have 99 years of evidence to support it.)

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Derek Jeter sucks … and smells!

jeterHere in Boston the phrase “Jeter sucks” is as ubiquitous as “have a nice day” is in friendlier parts of the nation. Turns out that not only does the Yankee’s shortstop (yeah, I wish he played for the Sox) do that but he also has an award-winning smell. Or at least award-winning smell packaging. Avon’s “Derek Jeter Driven” was named the year’s best packaging in the “Men’s Popular Appeal” category by the Fragrance Foundation last month. I’m sure that counts for a lot in the dugout.

The TRUE dying Cub fan’s last request

cub urnNothing quite goes together like baseball and fiery incineration, I say. That would explain the licensing agreement just signed between Major League Baseball and Eternal Image Inc., a company which produces caskets and urns. Now that’s co-branding. The scary thing is I know they’ll sell. While I wouldn’t expect there to be a lot of requests for stuff with the Devil Rays’ logo on it (although that may turn out to be a hit with the Satanists), I know more than a few people likely to want those for a lot of other teams. Yankees, Red Sox, Cardinals … the list does go on. Cubs fans probably won’t be so interested though, they’ve already spent one eternity waiting to see their team rise again.*

However, there are far worse things than being buried in MLB copyrighted logos and colors. Eternal Image also a licensing agreements with Hallmark’s nauseating Precious Moments line. It would be like being buried in a Kewpie Doll. Still, that might be preferable to wearing Yankee pin stripes until the Second Coming or the heat death of the universe or whatever else you believe in. Eternal Image also has deals with the American Kennel Club and The Vatican Library Collection.

*FWIW, Mrs. Collateral Damage and I would like to invite you to a party we’ve been planning. It’s for sometime in the summer of 2008 and will be marking the centennial of the Cubs last winning the World Series. The exact date has yet to be determined because it will be on whatever day the Cubs are mathematically eliminated from play-off contention. While there are many who rightfully think we could hold the game on opening day, Mrs. CD is a stickler for accuracy and so we will wait until a little later in the season. This of course pre-supposes the Cubs will manage to not win (or even appear in) the Series in the next two years. A risk I’m willing to take.