You can’t get more mainstream than this.
The nation’s largest greeting card company is rolling out same-sex wedding cards — featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. “Two hearts. One promise,” one says. … The Greeting Card Association, a trade group, says it does not track how many companies provide same-sex cards but believes the number is expanding. “The fact that you have someone like Hallmark going into that niche shows it’s growing and signals a trend,” said Barbara Miller, a spokeswoman for the association.
Have to say since gay marriage became legal here in the Bay State the biggest difference I’ve noticed is … um … yeah … let me see … nope. Can’t think of one. I look forward to the American Family Association boycott of Hallmark. (My bad — it’s Concerned Women for America calling for the boycott.)
BTW, over on her blog Mrs. CollateralDamage has a most excellent post on First Same-Sex Civil Marriage at Disneyland. The couple is lovely and the fact that they got married at Disneyland puts the lie to the fact that only heteros are tacky. (Truth is I had to put in a snarky (and false) comment so I wouldn’t mention the fact that I got all choked up looking at the wedding pictures. I gotta protect my image. Don’t tell anyone I told you, OK?)
C’mon now what marketer can look at a couple that is so happy and not think, “Damn, there’s money to made here!”
(BTW, this is the headline of the day: Gay misery continues with baton drop. Is that really all it takes to make the LGBT community miserable?)