Vaseline launches skin-whitening Facebook app for India

whitey I really couldn’t top that headline. I’m not sure what’s more appalling the fact that Vaseline is doing this or the fact that they’re responding to an actual demand in the market place.

Skincare group Vaseline has introduced a skin-lightening application for Facebook in India, enabling users to make their faces whiter in their profile pictures. The download is designed to promote Vaseline’s range of skin-lightening creams for men, a huge and fast-growing market driven by fashion and a cultural preference for fairer skin.

So let me see if I got this right: Indian men want to look like Michael Jackson? Creeeeeepy.

Do they sell Barbie in India? They must. I wonder which skin color of Barbie sells more? Like I have to ask.

Top 10 Marketing Blunders of 2008

Yeah, there’s a lot more than 10 here. What can I say? It was a very good year for very bad things.

(PS: If you liked this would you mind going here and voting for it on Digg?)

GRAND PRIZE FOR SUSTAINED ORGANIZATIONAL EFFORT

(tie)

The John McCain Presidential Campaign

  • “Our economy, I think, is still — the fundamentals of our economy are strong.”
  • Has no idea how many houses he (or his wife) owns.
  • Picks Sara Palin, the Broad to Nowhere who couldn’t find Russia or Africa on a map.
  • Campaign adviser and former HP CEO Carly Fiorina says Palin couldn’t run a major corporation.
  • Campaign adviser and former senator Phil Gramm says Americans are whiners about economic problems.
  • “Shutting down” his campaign to fix the bailout.
  • “Lipstick on a pig”
  • Egregious attack on Dungeons & Dragons that clearly cost him the election. (OK, maybe not so much the last one).

GM

Runners Up

  1. Ford features “Space Oddity” — a song about astronaut suicide — in new car campaign.
  2. Framingham State College  uses the word blah 137 times in a 312-word fundraising letter.
  3. Disney (multiple entries): Bans kids from DisneyWorld restaurant; Changes “It’s A Small World” to “A Salute to All Nations, But Mostly America; and Sells “High School Musical” panties for tween girls with the phrase “Dive In” on them.
  4. Woolworths (UK) launches Lolita brand of beds for young girl
  5. JetBlue lives up to Southwest’s parody ad by charging for pillows.
  6. Russia uses smiling kids in tourism ad for war zone
  7. Residents of Lesbos sue those other lesbians over brand name
  8. Motrin gets headache from viral moms video
  9. Butcher’s ads feature “Meat Products, Fresh Service” on naked woman
  10. Hershey asks if you’ve found Mr. Goodbar

Special Jury Awards

Co-Branding That Shouldn’t Have Been

The Alpha & Omega of Over-reaching

Product Failure

The Penguins Of Irony “Oh NO You Din’t” Awards

Previous years’ lists

Penguin seal

Iran blames Barbie for undermining traditional values

The top prosecutor for the Iranian Republic says that Barbie, Batman, Spiderman and Harry Potter are all conspiring to subvert the youth of today.

Ghorban Ali Dori Najafabad said Iran was the world’s third biggest importer of toys and suggested this posed a threat to the “personality and identity” of the new generation. “The unrestrained entry of this sort of imported toys … will bring destructive cultural and social consequences in their wake,” he wrote. He added many toys were smuggled into Iran and accused importers of concentrating on profits at the expense of cultural values.

Man, this puts me in a bind. While I am certainly down with Bats, Spidey and Mr. Potter, I have always been troubled by Barbie. While the original (right) was a human shape and had a fairly sassy look in her eyes, later models became the absurd and subservient creature we all know today. However compared to more recent hyper-sexualized dolls like Bratz, she is positively demure and the personification of feminism. (Feminism (noun), a set of beliefs predicated on the notion that women are people too.)

Given that I guess I’m cool with Barbie doing a little subverting of one gender stereotype by displaying another one. It kind of reminds me of Slavenka Draculic’s wonderful book How We Survived Communism And Even Laughed. In it she writes about her feminist friends in the West would be shocked when Draculic, a Yugoslavian back when that meant something, would visit them and wear lipstick and frou-frou clothes. They saw this as acquiescing to a stereotype. For Draculic it was just the opposite. These things allowed her to assert her individuality while living in a nation that was trying to eliminate the individual. I suspect Ms. Draculic would (or does) approve of Barbie as revolutionary.

And, can I just say that if your belief system can be subverted by Barbie et al., then it really doesn’t have much of grasp on its audience.

I love the fact that this came from the Iran’s top prosecutor. How absurd is that? I mean can you imagine the US attorney general doing something similar? Like covering the breasts of a statue of blind justice because of its threat to the nations morals? Oh wait, never mind …

Co-branding nightmare: Barbie Rice Krispies Treats

barbie treatWhat part of the phrase “childhood obesity problem” don’t you understand? I guess the underlying message is “eat these and you won’t worry so much about the fact that you don’t look like Barbie.” Gotta say that the pink marshmallow goo looks evil to me.

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