Another damn blog by this guy? Can’t he just SHUT UP?

One more blog not to read if you are trying to avoid me. (Of course if you’re really trying to avoid me shouldn’t you have unfriended me by now?) In theory this blog is about aspects of "print media executives transitioning their business to emedia." In fact it is once again me making up random facts and somehow getting away with it.

Recreating the newspaper experience? I think I’ll pass

by Constantine von… | Tue, 2009-12-01 16:47

The Boston Globe has launched the GlobeReader, an Adobe Air software package that promises to let the weberati recreate the "newspaper experience" online. They launched it with a two-page spread in the A section of last Sunday’s edition. Apparently they think this is only of interest to their dead tree readers, as there is no mention of it WHATSOEVER on the home page of Boston.com. …

OK, what idiot uses an alleged word like “weberati”?

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Further proof companies have no idea what a blog is

Found this ad by a company called QualityStocks (“Stock Newsletters For Smallcap Companies – Your FREE Investment Stock Newsletter Tracking Service”)

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Key areas of responsibility: Write reiterations of press releases, Write articles featuring highlights of our clients
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So putting aside the whole pay issue … what exactly is it that the reader is getting out of this that would make he or she want to read this thing? Come! Read our warmed over press releases!!! Don’t bother reading the actual releases!!!

Best line: “although creativity is also desired.”

Far too many corporate “blogs” are just this: A new place to put press releases for no one to read. A blog is a place where you try and have a conversation with a customer. It’s where you can prove you are on their side. Or its where you prove that you are definitely not on their side and actually don’t want to hear from them. As can be seen in the description above.