Analtech wants public input on whether they should rename the company

What’s in a name?

We’ve talked with a few experts in the field of marketing, branding, etc. and here’s the general consensus:
   1. Analtech is a brand name known and trusted by the academic and science communities worldwide
   2. Under normal circumstances, such a branding after nearly 50 years would be considered a huge success
   3. Analtech faces certain challenges because of the "juvenile" humor that has developed in the past few decades and current web filters that may block the company name

What do you think?

We’re turning to you, our friends and customers, to see what you think.
Please click here for a simple, two question survey.

Uranustech?

For the record: Fluke has never even thought about it and they are doing just fine.

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Odyssey Dawn is just the latest in the great tradition of military operations with silly names

 

“You have operational names like Desert Storm or Iraqi Freedom that convey a message. Others, like Operation African Lion, are symbolic of the location. Odyssey Dawn is neither of those.” – Eric Elliott, spokesman for U.S. Africa Command, or Africom, explaining how they came up with the name “Operation Odyssey Dawn” for the U.S. action in Libya.

As the great cartoonist Bill Mauldin noted during World War II:

And if you’ve never read Mauldin’s great book Up Front, shame on you!

Starbucks goes after Big Gulp crowd with new “trenta”

Quoth the Washington Post:

The new, nearly quart-size cups — meant only for iced coffee and tea — are available in 14 states starting today, and everyone, everywhere, should be able to indulge by early May. As the National Journal has pointed out with a handy chart, you will be indulging in a drink larger than most stomachs.

Trenta is Italian for 30 so it only makes sense that *$ new supersized drink contains … 31 ounces. (What’s wrong with Trentuno?)  Is anyone going to say, “Trenta-size me.”

Trenta joins other words repurposed by *$ like

• Venti – “fan” (French),  “wait” (Danish & Norwegian), 20 (Italian)
• Grande – “seniors" (French) or large (Spanish, Catalan, Italian)
• Tall – “I’m broke but want to hang out here anyway.”

Don’t know what they’ll charge for this beast but it shouldn’t be much more than a re-negotiated mortgage payment.