Is that your cologne or a burning dead animal?

flame-1Burger King continues to come up with successful ways to get free press: This time it’s a men’s body spray called “Flame” which the company claims has “the scent of seduction with a hint of flame-broiled meat.”

Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.

Burt Reynolds must be rolling in his grave.


Are you sure?


I thought the guy in the commercials was CGI.