Is that your cologne or a burning dead animal?

Burger King continues to come up with successful ways to get free press: This time it’s a men’s body spray called “Flame” which the company claims has “the scent of seduction with a hint of flame-broiled meat.”

Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.

Burt Reynolds must be rolling in his grave.

What?

Are you sure?

Wow.

I thought the guy in the commercials was CGI.

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