Marketers rush to rip-off Obama brand

How should  BlackBerry to thank the President for the amazing product endorsement without just mailing him a large check. How about endowing a scholarship (or 10) in his name? That’s a start. Whatever they do the following companies should really do the same.

1) Beanie Babies that lie: Doll-maker Ty must think they are a bank. They have decided to lie about the fact that they’re new dolls — named Sweet Sasha and Marvelous Malia — are actually ripping off the Obama kids.

Obama Daughters Dolls“[We] chose the dolls’ names because “they are beautiful names,” not because of any resemblance to President Obama’s daughters, said spokeswoman Tania Lundeen. “There’s nothing on the dolls that refers to the Obama girls,” Lundeen said. “It would not be fair to say they are exact replications of these girls. They are not.”

A moment of sympathy for Ms. Lundeen, who had to deliver that line with a straight face. Some PR folks do not get paid enough.

Ty is offering up this bizarre claim because public figures have legal rights to controlling the use of their images. The company’s only hope to get away with this is that the President is too busy saving our asses to notice. I’m not an attorney (to put it mildly) and I could win this one. Guys make it easier on yourself and just start donating all income (not profits) from these to a non-profit.

2) I’ll (Soft) drink to that: Thankfully neither Jones Soda nor Avery Soda are pretending their two flavors are anything but an attempt to get the President’s name on to their product.

oberry barack-soda

For harder stuff you’ll have to go to Kenya where the President lager has replaced the Senator brew previously available. Oddly, considering this is our first president to admit inhaling pot no rolling papers yet. Obama Bombers, anyone?

barack_obama_beer

Continuing down the beverage aisle there are also a number of Obama coffees. This is my favorite because of the box.

coffee

3) Oooooh that smell: There is now a “fragrance you can believe in.” Best part of the product is the ad copy

a clean, refreshing blend of citrus, green leaves & marine notes/in Honor of Barack Obama/ a limited edition/historically commemorative fragrance that insights Hope for Women and Men

Is it better to insight or incite? I dunno? (BTW, POTUS is short for “President of the …”)

potus1600bottleIf you would rather have some Eau Bama in the car you can replace that paper pine tree with …

airfreshenerforce1(And I have to say I am disappointed to be the first person to use Eau Bama. C’mon people!)

4) In the running: All basketball stars love to have their own sneaker, and sneaker companies love when a basketball star sells their sneakers. So what is more approporiate for our Power-Forward-In-Chief than …

sneaker

Worth noting that this sneaker would be considered a deadly insult to the President in many cultures. But can we get a pair to our favorite shoe-thrower?

If you would rather not have him on the sole of your shoe, try these:

barack-obama-custom-sneakers-2

5) The President helps out around the house: This is my favorite combination of slogan and product — even though I cannot think of the last time I actually used a can opener.

yes-we-can-opener

There’s a lot of opportunities still untapped here. How about Obama baby wipes — “when you need change and got stuck cleaning up a big mess.”

Cylon toaster is best co-branding ever!

As us Battlestar Gallactica fans know the persecuted human minority refers to their robotic Cylon oppressors as toasters. So NBC/Universal did the smart thing and put out a Battlestar Gallactica branded toaster that imprints a picture of a Cylon ‘bot on the toast. $65 and it’s a limited run. Maybe the toaster is the 12th Cylon model?

NBC Store via OhGizmo

The strangest exercise in cross branding I’ve seen lately is these John Deere Fruit Flavored Snacks from Kellog’s. Other than harvesting what do tractors and fruit have in common and why would I want to put a brand of tractor in my mouth?

Co-branding nightmare: Barbie Rice Krispies Treats

barbie treatWhat part of the phrase “childhood obesity problem” don’t you understand? I guess the underlying message is “eat these and you won’t worry so much about the fact that you don’t look like Barbie.” Gotta say that the pink marshmallow goo looks evil to me.

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