Oddly enough, sports leads the pack in making a buck by showing how to truly be a die-hard fan.
It started a few years ago with the advent of coffins with sports logos on them but mere licensing wasn’t enough for one soccer/football team. Next month, the Barcelona-based Primera Liga club — aka Espanyol — will open a repository for 20,000 fans’ ashes at their new stadium Cornella-El Prat. “The columbarium will occupy 1,000 square metres over three floors in a corner section of the stadium. There will be 5,000 niches available, each capable of holding four urns.” The team expects to make $6.9 million over the next 15 years from this. As gruesome as this sounds, it has to be noted that sports teams didn’t come up with this idea. They are simply responding to demand from the fans.
It is a tribute to the marketers everywhere that an increasing number of people want their brand identity known even when they are forgotten. Thus, the Hello Kitty headstone.
Sorry, but I think Kuromi is more brand appropriate.
Coffins and urns are clearly the co-branding channel of choice here. A gentlemen in Illinois pre-ordered a Pabst Blue Ribbon casket. Look closely at the picture and you will see he has a fondness for more than just PBR. This should make for an interesting discussion should he ever arrive at an AA meeting.
If you cannot find the brand of choice, contact Creative Coffins in the UK which offers a line of customized (or “bespoke”) coffins. Some of their offerings:
More after the jump…