Medal of Honor video game shoots itself in the foot

medal of homer Simple marketing rule: Don’t include a feature in your product that directly contradicts the name of your product. Case in point: The Medal of Honor video game from EA games. In this first person shooter, players get to pretend they are soldiers. I assume it lets you pretend you are a US soldier since those are the only people who can actually win a Congressional Medal of Honor. The latest version of the game — coming out next month — includes a feature where you can play as a member of the Taliban … and thereby shoot US soldiers. Here’s the brand disconnect: Shooting US soldiers is definitely NOT going to let you get a Medal of Honor.

Surprisingly, many people and organizations are upset by this. A lot of those people are the families of soldiers who have been killed in the war. Who could have seen that coming? Also upset is the commander of the US Army and Air Force Exchange Service (that’s the group that runs the stores on military bases), who has decided that they won’t sell the game. That will hurt because, as Sgt. Big Brother CollateralDamage can attest, military folk LOVE games like this. It will also hurt because it will make Walmart and co. think twice about stocking the game. Congrats, guys, on a blunder that could have easily been avoided. 

How little does EA get it? From the official EA response:

“The criticism of ‘Medal of Honor’ is disappointing because I can’t think of another interactive game that has gone to such lengths to convey respect for soldiers. From the very first day of development, the ‘Medal of Honor’ development team has been dedicated to creating an homage to the soldiers who fight the Taliban in Afghanistan. [EA feels] "a deep sympathy and respect for the soldiers and people with family members killed or wounded in Afghanistan. … We don’t see a distinction between a film like ‘Hurt Locker’ and a game like ‘Medal of Honor.’ We don’t agree that it’s OK to depict the war in films and books, but not in games. We don’t see a moral difference."

Hey dummy: You don’t make a game where people can play as the enemy in a war that is still going on. That’s the point. In the words of the comedians: Too soon. And by the way: You’re comparing yourself to Hurt Locker? You’ve got big brass balls there, my friend. Unfortunately, the balls are hollow.

This would have been a strong contender for the stupidest marketing move of the year if BP hadn’t already locked that up. Given that, EA definitely has a strong case for first runner-up.

Be afraid: Rep. starts congressional ‘Media Fairness Caucus’

From my blog at EmediaVitals:

Congressman Lamar Smith (R-Idiocy) believes the press is biased and doesn’t represent the values of most Americans. Reasonable people could disagree on this but it’s certainly not an unusual or insane point of view. What is insane is Smith’s solution. The Media Fairness Circus, er, Caucus: “will encourage fairness and balance in reporting, while calling attention to biased coverage in a fair and reasonable way. By bringing attention to media bias and promoting an open dialogue between members of the media and elected officials, we plan to remind the media of their profound obligation to provide the American people with the facts, and not tell them what to think.

Read the rest here at EmediaVitals.

penguin-sealIt is worth noting that this level of stupidity isn’t limited to the legislative branch. Today, President Obama signed a bill promoting free press around the world. The bill was named after slain journalist Daniel Pearl. Here’s the kicker: Press access to the signing was restricted.

The ceremony on Monday raised some eyebrows as well because the White House restricted media access as the president signed a free press bill. The event was open only to a pool of reporters and photographers who report back to their colleagues. It also came at a time when Mr. Obama’s administration is seeking to force a New York Times reporter, James Risen, to testify about his sources for a book in which he reported on a secret effort to undermine Iran’s nuclear program.

 

CRY HAVOC, AND LOOSE THE PENGUINS OF IRONY!!!

Tennessee legislature makes it legal to mix guns & bars

The politicians in Tennessee must think the state suffers from overcrowding. How else to explain the recently passed bill allowing handguns in bars and restaurants.

Democratic Sen. Doug Jackson, the main sponsor of the bill, said state Safety Department records show handgun permit holders in Tennessee are responsible.

guns-booze-296x300 Sans booze many people are considered responsible. Perhaps the good senator thinks the bill addresses the issue because while you can bring a gun into a bar – it is still illegal to consumer alcohol while carrying one. So only the designated driver can pack heat? Who gets to enforce this one? Because the only way you’re going to know that part of the law has been violated is when you find out you have a drunk armed guy to deal with.

Kind of redefines what it means to order a shot at the bar.

Supporters no doubt point to the fact that  the new law still allows owners to ban weapons from their establishments. But I have to wonder how many bar and restaurant owners are going to think people are going to want to go to a joint that has to post a sign reading, “No guns allowed.” Either you’re a namby pamby who thinks the place has a problem with guns or you’re cowboy-wannabee who doesn’t want to go anywhere his pistol isn’t welcome.

Hmmmn, how about “No shoes, no shirt, no Smith & Wesson, no service.”

I would love to know A) What problem this was supposed to address?; and B) What kind of condition Tennessee is in that the legislature would make passing this bill a priority?

OMG – here is a truly sobering fact: Tennessee is the 37th state to adopt such a law.

Question: Is it legal to bring guns to AA meetings?

I write this as someone who actually has no problems with people owning guns. While I do not own any myself, during a six-week summer vacation with the US Army I actually learned one the lesser acknowledged facts of life: Machine guns are fun. I can say with no false modesty that I have killed my fair share of skeets. My problem is not with guns it is with a basic fact of the human condition: People are stupid. If everyone were as diligent and responsible gun owners as either SFC Big Brother Collateral Damage or the population of Switzerland (there is literally a sub-machine gun in the home of nearly every adult male in the country) then I would have no problem with NRA’s guiding policy of “Guns for babies.” But until then …

(PS, thanks the Tennessean for the graphic.)

German pol says unemployed should catch rats

rat4

Especially fitting as we approach the end of the Year of The Rat.

“Especially people who usually collect bottles could get one euro for every dead rat,” Henner Schmidt, head of the business-friendly Free Democrat party in the Mitte district of Berlin, told Berliner Kurier newspaper this week.

Instead of paying per rat, they should pay by weight. Imagine the payoff for bringing in Herr Schmidt? Or Mr. Madoff?

In his defense, “Lassen Sie sie Ratten essen!” doesn’t really sound all that much worse than “Lassen Sie sie Kuchen essen!” (A/K/A “Laissez-les manger le gâteau.”) Still not nearly as good as “Permetta loro di mangiare formaggio!

UPDATE: Now the Italians (or at least the Milanese) are saying, “Lascili mangiare il caviale!”  Customs inspectors in Milan seized 40 kilogrammes (88 pounds) of beluga caviar last month from two couriers travelling from Warsaw, Corriere della Sera newspaper reported. Prosecutors will hang on to a sample of the prized sturgeon eggs worth a total of 400,000 euros (557,000 dollars) for the investigation, while the rest will be given to charities to give to the poor.