It wasn’t just you: Ad Execs unimpressed by this year’s crop of Super Bowl ads

I am now writing for CMO.com. Here’s my first story:

This was one of those rare years when the Super Bowl game outshone the Super Bowl ads. While the Pittsburgh Steelers kept viewers interested by threatening a historic comeback, many of the TV spots felt like reruns, ad agency executives told CMO.com.

“The advertising was OK. It was less impactful than in years past,” said Rob Scalea, CEO of the Americas for The Brand Union. “[The ads] can’t always be breakthrough—after a few years that runs its course.”

Read the rest at CMO.com.

How to order pickles in Austria

“Fia mi bitte no a Soizguakn.” = “Another gherkin for me please.”

From a free guide by German consumer goods firm Henkel that will be distributed around Vienna to soccer fans visiting for Euro 2008.

Sorry, no pronunciation advice provided.

BTW, I hope they know the kind of lawlessness this can lead to: “Man Gets Probation in Pickle Assault.” Is it just me or doesn’t that yodelling pickle look like a green thumb?

Stephen Baker is smart and I am dumb

Friday I haughtily derided Mr. Baker (a reporter for BusinessWeek) for wondering IF Royce Clayton had been paid for discussing the Taco Bell promotion in the World Series:

Yeah, if that was a coincidence then pass the tiara because I’m Princess Marie of Roumania.

Well, I wear a size 7 and 7/8 tiara. Quoth the Globe:

It’s Clayton who seems the big loser here – shilling for Taco Bell without getting a dime.

Mr. Baker took a skeptical view of things and was right. I took the cynical view and was wrong. That’s pretty much always the case.

BTW, I’m writing this during the 2nd inning of game 4 and I can say without cynicism or any chance of being wrong that there’s no way my prediction of the Rockies in 6 can come true.

fighting whitiesWhatever the outcome of tonight’s duel it’s been a good day for the area’s sports teams. The New England Cheaters demolished Washington 52-7. I loathe the Washington football team with a passion and love to see them humiliated. This isn’t that enjoyable type of sport hatred like I feel for the Yankees. This is an actual feeling of moral disgust. That there is a team with that nickname never ceases to appall me. I am not sure how any reasonable news outlet justifies printing the team’s name. The only thing that could have made today’s victory better is if the Sox Jacoby Ellsbury, who is of Navajo descent, could have helped. Well at least he got to beat Cleveland and it’s mascot.

Patriots & Red Sox are ruining my kid

This is so sad. He’s 11 and he thinks this is how it goes — your teams win. All the time. He doesn’t know what’s out there waiting… the heartbreak. C’mon guys, for the sake of my son’s future you’ve got to start losing. Won’t someone think of the children?

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