Advertisers use milk cartons & report cards to get in to school

Kids, schools and advertising — three great tastes that don’t taste great together.

While the entire thing makes me want to swear off bovine secretions forever, the best line has to be: “Milk Rocks!, with the blessing of schools, delivers to students, branded book covers and other fun, kid-friendly materials.”

  1. Giving blessings isn’t the business of schools.
  2. What definition of “kid-friendly” includes advertising?

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Networking the old-fashioned way

(Cross posted from Business & Networking)

Sometimes you just have to meet F2F and I did some of that last night at the Boston Blogger Dinner sponsored by EMC and hosted by Forrester’s Jeremiah Owyang.

In addition to getting to chat with Jeremiah, I had a great time talking to Peter Kim, Doc & Joyce Searles, Chris Brogan, Beth Kanter, Alyssa Boehm and a bunch of other folks who didn’t have cards with them! There were about 100 people there and it was packed. It was so crowded that I couldn’t even get across the room to meet Scott Monty — who I am a big fan of. Next time. Peter wants to make these more regular and I do, too.