Weekly round-up of business and idiocy news

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Non-news of the day: Clay Aiken announces he is gay

You mean someone thought he wasn’t? I haven’t been this little surprised since Elton John came out. Best line in the story: [Aiken] credits his son, conceived by in-vitro fertilization with friend and producer Jaymes Foster, with making him realize that he could no longer hide his homosexuality from the world.

Worst. Camoflage. Job. Ever.

Good for Aiken for making explicit what was already apparent. It is far better than just being coy about this which makes it seem like you’re ashamed of it. Speaking of which, have you ever noticed that Kevin Spacey always brings his mom when he goes to an awards ceremony? He doesn’t seem to talk much about who he is dating, either.

The issue is settled: Hallmark selling gay marriage cards

You can’t get more mainstream than this.

The nation’s largest greeting card company is rolling out same-sex wedding cards — featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. “Two hearts. One promise,” one says. … The Greeting Card Association, a trade group, says it does not track how many companies provide same-sex cards but believes the number is expanding. “The fact that you have someone like Hallmark going into that niche shows it’s growing and signals a trend,” said Barbara Miller, a spokeswoman for the association.

Have to say since gay marriage became legal here in the Bay State the biggest difference I’ve noticed is … um … yeah … let me see … nope. Can’t think of one. I look forward to the American Family Association boycott of Hallmark. (My bad — it’s Concerned Women for America calling for the boycott.)

BTW, over on her blog Mrs. CollateralDamage has a most excellent post on First Same-Sex Civil Marriage at Disneyland. The couple is lovely and the fact that they got married at Disneyland puts the lie to the fact that only heteros are tacky. (Truth is I had to put in a snarky (and false) comment so I wouldn’t mention the fact that I got all choked up looking at the wedding pictures. I gotta protect my image. Don’t tell anyone I told you, OK?)

Photo by Chenin Boutwell.

C’mon now what marketer can look at a couple that is so happy and not think, “Damn, there’s money to made here!”

(BTW, this is the headline of the day: Gay misery continues with baton drop. Is that really all it takes to make the LGBT community miserable?)

Press release of the day: “McDonald’s Enters the Catering Business … to the LGBT Community”

McDonald’s response should be clear and unequivocal: “Everyone’s welcome to eat our food-like products but we want everyone to understand this: WE DON’T DO BRUNCH.”

On one hand, McDonald’s foray into corporate support of the Lesbian, Gay, Homosexual and Transgendered (LGBT) community is getting rave reviews from the folks at The National Gay & Lesbian Chamber of Commerce (NGLCC). The McDonald’s Corporation paid $20,000 to become a member of NGLCC and have a seat on the board of directors.  Richard Ellis, McDonald’s USA vice president of communications was “thrilled” to join the chamber and stated that he “shares the NGLCC’s passion” for business growth and development in the LGBT community.

On the other hand, this foray has sparked the ire of groups such as the American Family Association (AFA) who is currently calling for a boycott of McDonald’s – until they remain neutral in the culture war.  Another company, the Timothy Plan Family of mutual funds handles McDonald’s pro-homosexual activism in a uniquely different fashion.  This fund family refuses to invest in McDonald’s because of the fact that they are promoting, what the fund calls, Non-Traditional Married Lifestyles.

I have no doubt this will be every bit as successful as the AFA boycott of Disney. During said boycott I believe (and I’m totally making this number up) Disney tripled in value.