The issue is settled: Hallmark selling gay marriage cards

You can’t get more mainstream than this.

The nation’s largest greeting card company is rolling out same-sex wedding cards — featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. “Two hearts. One promise,” one says. … The Greeting Card Association, a trade group, says it does not track how many companies provide same-sex cards but believes the number is expanding. “The fact that you have someone like Hallmark going into that niche shows it’s growing and signals a trend,” said Barbara Miller, a spokeswoman for the association.

Have to say since gay marriage became legal here in the Bay State the biggest difference I’ve noticed is … um … yeah … let me see … nope. Can’t think of one. I look forward to the American Family Association boycott of Hallmark. (My bad — it’s Concerned Women for America calling for the boycott.)

BTW, over on her blog Mrs. CollateralDamage has a most excellent post on First Same-Sex Civil Marriage at Disneyland. The couple is lovely and the fact that they got married at Disneyland puts the lie to the fact that only heteros are tacky. (Truth is I had to put in a snarky (and false) comment so I wouldn’t mention the fact that I got all choked up looking at the wedding pictures. I gotta protect my image. Don’t tell anyone I told you, OK?)

Photo by Chenin Boutwell.

C’mon now what marketer can look at a couple that is so happy and not think, “Damn, there’s money to made here!”

(BTW, this is the headline of the day: Gay misery continues with baton drop. Is that really all it takes to make the LGBT community miserable?)


Hallmark anti-AIDS card says let’s get drunk and …

Talk about your mixed messages.

Found this at AdFreak:

The front cover of the card features two glasses of wine held by two hands and reads, “pardon me….” On the inside is printed, “care for some liquid clothes remover?”

Get the picture?Sadly what brought this to the attention of the press was NOT the fact that there is no mention of safe sex procedures. No, this got noticed because some outraged person viewed it as promoting promiscuity among teens. (Something, it should be noted, that’s about as tough to promote as water among the Bedouin.)

[ Cyndi] Desrosiers said she first saw the card in a Dover [NH] Hallmark store in an area designated for a “RED” line of cards, from which proceeds are reportedly spend to combat AIDS in Africa. “I find it ironic given that they’re promoting sexual promiscuity,” she said. “The target audience, in my opinion, is young adults.”

What is not at all clear is why Ms. Desrosiers thinks that the card is aimed at the young and the restless. Has red wine become all the rage among the youth of today? Or maybe sending greeting cards? Hallmark can only hope.

Ms. D brought the card and her complaint to clerks at two different card stores in NH. Apparently the concept of the clueless customer is always right is well ingrained in the Granite State. Both clerks removed the cards from the shelves.

Let’s see you try that in Boston. We’ll curse you out just for buying the damn thing.