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Tag Archives: HIV

Viral campaign fights virus with “condom, condom!” ringtone

Posted on August 19, 2008 by Constantine von Hoffman

Kind of redefines what it means when your cellphone “goes off.”

A cellphone ringtone that chants “condom, condom!” has been launched in India to promote safe sex and tackle the growing HIV/AIDS epidemic. The “condom a cappella” has been designed to break down Indians’ reluctance to discuss condom use and to make wearing a condom more acceptable. Organisers of the campaign, funded by the foundation set up by Microsoft mogul Bill Gates and his wife Melinda, hope the ringtone will become a craze among young Indians.

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Posted in AIDS, Bill Gates, India, Marketing, Ringtones, the Bill & Melinda Gates Foundation, Viral marketing | Tagged AIDS, Bill & Melinda Gates Foundation, campaign, HIV, India, Marketing, Ringtones, viral | Leave a comment

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Collateral Damage is a blog about life its own self with a side dish of what have you. It is written by Constantine von Hoffman, a befuddled veteran journalist.

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