New spray gives Kindle owners genuine smell of books

This could be what gets me to buy a Kindle:

Does your Kindle leave you feeling like there’s something missing from your reading experience? Have you been avoiding e-books because they just don’t smell right? Smell of Books™ is compatible with a wide range of e-reading devices and e-book formats and is 100% DRM-compatible. Whether you read your e-books on a Kindle or an iPhone using Stanza, Smell of Books™ will bring back that real book smell you miss so much.

Should I get “Scent of Sensibility” or “Eau, You Have Cats”? Decisions, decisions.

I suggest you go to the DuroSport Electronics’ web site (the geniuses behind this) and read the full story behind Smell of Books, including the press releases

• Smell of Books™ Under Attack By Authors Guild
• Smell of Books™ Recall Announced

Hats off to DuroSport for the best mission statement I’ve ever read:

The DuroSport Electronics Corporation is dedicated to the creation of cutting edge consumer electronics that enrich the lives of our customers while posing almost no risk to their health or safety.

How come I never heard of these guys before?

(I found out about this at the great blog The Daily Obsessional)

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