We’ve talked with a few experts in the field of marketing, branding, etc. and here’s the general consensus: 1. Analtech is a brand name known and trusted by the academic and science communities worldwide 2. Under normal circumstances, such a branding after nearly 50 years would be considered a huge success 3. Analtech faces certain challenges because of the "juvenile" humor that has developed in the past few decades and current web filters that may block the company name
The iPhone’s apps have been a marketing problem for Apple pretty much since they debuted. The problem is really that Apple wants to approve of all apps before they go on the store. This would be fine, if there was a consistent or even coherent policy guiding what goes in and what doesn’t.
SOMEONE APPROVED THIS? Are they hiring from the Westboro Baptist Church? Possible explanation: There is either a very stupid algorithm or person responsible for vetting these apps. And Apple takes the hit for it because they make it clear they are control freaks who get final OK. Google, however, says we will take something down if we get told about it: “While Google does not intend, and does not undertake, to monitor the Products or their content, if Google is notified …” Because Apple’s guidelines for what is acceptable in an app are basically, “It depends,” they are guaranteed to continue to run into this problem.
Now clearly all the women in this ad from Oprah’s magazine are supposed to be showing off the wonderful “after” effect of using Dove soap. It’s just that the women (who are shaped like actual women – bravo, as usual, to Dove) are arranged by their skin’s melatonin content and therefore seems to say that the woman on the left … Well, you can see it for yourself obviously.
That description makes the whole thing sound like an acute case of oversensitivity, but if you watch the group’s video for its song KiraKira! you see that Kishidan is astoundingly clueless in its use of imagery.
No Nazis is Good Nazis
First we have the band – with haircuts that would make Flock of Seagulls blush and outfits that are definitely inspired by The You Know Who – being faux gunned down by someone wearing Soviet-like army garb. (As you will recall, Commies were one of the other groups the National Socialists were going to save Germany from. How’d that work out, anyway?) This is followed by the band members being beaten up by
A zombie. Don’t ask me why. (It’s time to let the whole zombie thing go. Either that or someone needs to tell a story from the Zombie’s point of view. Sparkly Zombies!)
Finally a virtuous and seemingly virginal Japanese school girl held captive by a sadistic robo-teacher takes a bullet for the band. This is easily the most incomprehensible Japanese film I’ve seen since Gegege no Kitaro and not 1/100th as entertaining.
Best quote in the story is from Rabbi Abraham Cooper, associate dean of the Simon Wiesenthal Center who “said he thinks the incidents reflect a hole in Japan’s education of World War II. “
“Generally my experience has been in speaking with young people they don’t necessarily know very much other than that Hitler was a strong leader or that aesthetically this is very striking and interesting. For a lot of young Japanese they don’t even understand. When these controversies come up their initial reaction is ‘what’s the controversy? What did we do wrong here? What did Nazi Germany do?’”
The war is a bit of a touchy subject in Japan. Almost as touchy as it is for the Chinese, Koreans, Philippinos, Allied vets and others the Japanese visited themselves upon.
I don’t think this band is pro-Nazi as much as they are idiots. Reminds me of Walter Sobchak’s line from The Big Lebowski: “Nihilists! Fuck me. I mean, say what you like about the tenets of National Socialism, Dude, at least it’s an ethos.”
For some reason The Hacienda restaurant chain thought an ironic reference to Jonestown was the basis for an ad. Billboards in South Bend, Ind., read “We’re like a cult with better Kool-Aid’ and ‘To die for.” (Did someone tell them South Bend is a hot-bed of irony? They were misinformed.)
The ads were up for two weeks before the company finally got the message this wasn’t such a good idea.
Kudos to Mr. Leslie for not taking the easy way out and throwing his agency under the bus.
The article contains a great look at how this cluster frack came about:
Every year, Leslie said company leaders look at their restaurants, the economy, their customers, and the competition to determine an idea or theme to use for advertising.
This year, Hacienda decided to use “You belong.” You have a place at home, a place at work, and a place to dine, gather and celebrate at Hacienda. As they brainstormed about how people belong to clubs and teams, they discussed how an entity can develop a cult following of like-minded people.
Some people may dress alike or eat the same food or visit the same restaurant or drink the same drink – like margaritas, Leslie said.
“You start playing with headlines,” he said, “and that’s how we ended up with the outdoor board. But we are not getting the reaction we expected. It went the wrong direction, hit a nerve, and we have come to realize we should not have done this billboard. We lose the core message.”
Remember: Anyone can make a mistake but to really screw up you need a committee.
You’d think the formula would be self-evident but … noooo. Last year Spain’s Popular Party put up a game that let players bomb illegal immigrants. This year we have Smuggle Truck a game for iPod and iPad from Boston’s own Owlchemy Labs.The aim of the game is to keep immigrants in the bed of a truck as they speed through the border lands. Hit a bump or jump a canyon and men, women or kids fall off.
No sooner was the game announced then controversial hijinks ensued. No surprise that many immigrant rights groups found it offensive. Well, no surprise to you and me. Owlchemy said in a post on its website:
Really? You really thought this was funny? Really? Actual humor would have been, “Anderson Cooper was beaten up because people thought he was our new spring collection.” No, wait… I wasn’t intending to make light of a serious situation. Why is it I can’t put “Anderson Cooper” and “serious situation” in the same sentence with a straight face?
Here’s another issue: How do you order one of these? (We’ll leave the question of why for another day.) Is it a Wyng™? Or is Wyngz™ itself the singular and the plural is Wyngzes™? Also, these are described as “boneless Wyngz™.” Does that mean there is a version with a Wyngz™ bone still in it?
Taco Bell’s real problem is that this lawsuit doesn’t sound that outlandish. It just confirms a lot of people’s secret suspicions – whether true or not. Taco Bell’s brand promise is cheap, pseudo-Mexican-themed food. Nobody looks at them and thinks, “Good food.” They think, “Inexpensive, filling and no I don’t really want to know what’s in it.” Even the company’s defense plays into this. Chihuahua HQ has put out a press release saying,
“88% of our meat is actually meat. No, really.” You’re not going to win a lot of hearts and minds with that one guys.
What the company needs to do is go with this instead of fighting it. How about an ad campaign with a Lenten theme – “Taco Bell, perfect for meatless Fridays.” Or, “Taco Bell – Fast food for vegetarians.”
The December issue of French Vogue, edited by Tom Ford, features an extensive spread of child models presented more or less like whores. The girl above is 6. Lemme spell that for you: s-i-x! I’m a big Tom Ford fan. Or, well, was. Artistic freedom and everything, and no, this shouldn’t be made illegal—but I believe this is Totally Not Cool.
Apparently French Vogue is where they run all the most appalling stuff. They managed to hit #5 on 2009’s list of Top 10 Marketing Blunders with a salute to black-face featuring a photo spread of the very Caucasian Lara Stone painted head-to-toe in dark make-up. Keep up the good work gang! It’s going to take a lot of work to keep them out of 2011’s Top 10.