Is Credit Crunch the son of Capt. Crunch?

First there was Credit Crunch the Reality, then came The Boardgame and now it’s a cereal!

In the UK, Credit Crunch is THE phrase used to describe the current mess. It is everywhere  — sale signs in stores, headlines, etc. We here in the US are really failing to brand the crisis. We have mortgage meltdown, the recession, but nothing that really distinguishes this Financial Fiasco ©.