These two items appeared in rapid succession in my Twitter feed:
9:26 AM — @CNNLive ‘Ronald McDonald’ rings Wall Street opening bell. Live: http://on.cnn.com/cnndcl2
9:29 AM — @WSJ McDonald’s says it may drop health insurance for nearly 30,000 workers unless a new requirement is waived
In case you are wondering, you can follow me on Twitter at
Image is from Logorama , which won the Oscar last year for best short animation.
Irony, Marketing, Marketing blunders, Marketing to kids, McDonalds, Penguins of irony, Twitter, Wall Street Journal | Tagged Marketing blunder, McDonalds, Penguins of irony, Twitter, Wall Street Journal
Yeah, there’s a lot more than 10 here. What can I say? It was a very good year for very bad things.
( PS: If you liked this would you mind going here and voting for it on Digg?)
GRAND PRIZE FOR SUSTAINED ORGANIZATIONAL EFFORT
The John McCain Presidential Campaign
“Our economy, I think, is still — the fundamentals of our economy are strong.”
Has no idea how many houses he (or his wife) owns.
Picks Sara Palin, the Broad to Nowhere who couldn’t find Russia or Africa on a map.
Campaign adviser and former HP CEO Carly Fiorina says Palin couldn’t run a major corporation.
Campaign adviser and former senator Phil Gramm says Americans are whiners about economic problems.
“Shutting down” his campaign to fix the bailout.
“Lipstick on a pig”
Egregious attack on Dungeons & Dragons that clearly cost him the election. ( OK, maybe not so much the last one).
Ford features “Space Oddity” — a song about astronaut suicide — in new car campaign.
Framingham State College uses the word blah 137 times in a 312-word fundraising letter. Disney (multiple entries):
Bans kids from DisneyWorld restaurant; Changes “It’s A Small World” to “A Salute to All Nations, But Mostly America” ; and Sells “High School Musical” panties for tween girls with the phrase “Dive In” on them.
Woolworths (UK) launches Lolita brand of beds for young girl
JetBlue lives up to Southwest’s parody ad by charging for pillows.
Russia uses smiling kids in tourism ad for war zone
Residents of Lesbos sue those other lesbians over brand name
Motrin gets headache from viral moms video
Butcher’s ads feature “Meat Products, Fresh Service” on naked woman
Hershey asks if you’ve found Mr. Goodbar
Special Jury Awards
Co-Branding That Shouldn’t Have Been
The Alpha & Omega of Over-reaching
The Penguins Of Irony “Oh NO You Din’t” Awards
Previous years’ lists
Bad ideas, Bad press releases, Bankruptcy, Banks, Brand Issues, Brand Loyalty, Brands, Cluster Fuck, Co-branding, Constantine von Hoffman, Cry Havoc and Loose the Penguins of Irony, D&D, Death as marketing opportunity, Disney, Disney Land, Disney World, Disneyland, Dumb Ass Ideas, Dumb press releases, Economy, GM, God as marketing, Housing bubble, Hummer, humor, Lesbians, Lesbos, Marketer of the Year, Marketing, Marketing blunders, Marketing to girls, Marketing to kids, McCain, McCan't, Mitt Romney, Mortgages, Motrin, Muppets, O'Biden, Obama, P&G, Penguins of irony, Pope, Pope's Cologne, PR Disasters, PR Nightmare, Press Releases, Procter & Gamble, Recession, Recession? What recession?, Rick Wagoner, sacrilegious, Sarah-cuda, The Rapture, WaMu, WDW, Worst Marketing Idea Of The Year, Zeitgeist, Zombie | Tagged Barbie, Chrysler, Disney, GM, God, Hershey, High School Musical, Jetblue, John McCain, Lesbians, Lesbos, Marketing blunders, Martin Luther King, McDonalds, Motrin, Muppets, P&G, PR Disasters, PR nightmares, Rice Krispies, Sara Palin, Vista
american family association, Bad press releases, Disney, Gay Rights, LGBT, Marketing, McDonalds | Tagged american family association, Bad press releases, boycott, Brunch, Catering, Culture Wars, Disney, Gay, Lesbian, LGBT, Marketing, McDonalds, National Gay & Lesbian Chamber of Commerce, Pro-Family
Harry Potter, HP, MacIntosh, Marketing, Mashups, McDonalds, Sam's Club, Samsung, Sony, Vista, VW, Windows | Tagged Harry Potter, HP, MacIntosh, Marketing, McDonalds, Sam's Club, Samsung, Sony, VW, Windows Vista
The UK government has given Ronald & Co. “the right to award credits toward a high school diploma to employees who complete on-the-job training programs.”
McDonald’s employees will initially be offered a “basic shift manager” course to train staff in everything they need to know to run a McDonald’s outlet — from hygiene to customer service.
No word on the report as to whether McD’s or railroad operator Network Rail and low-cost airline Flybe — which were also given the right to award credits — will be reimbursed by the government for this.
The plan has been dubbed McQualifications, by its foes. So now you be McQualified for your McJob.
And, before those of us on this side of the pond get too snooty about the Brits:
In the United States, McDonald’s offers courses in restaurant management that can be transferred for credit at traditional colleges and universities through its training facility, Hamburger University.
I want an athletic scholarship to HU.
Kids, schools and advertising — three great tastes that don’t taste great together.
In Florida, the Seminole County Public Schools have been running what they call “the report card incentive” with local purveyors of fast-food. In return for the $1,600 cost of printing the report cards, the eateries get a full page ad that goes to & fro from home three times a year. This year’s sponsor is McDonald’s. For the previous decade it was Pizza Hut. Given that the feces has just hit the fan over this I’d say the businesses got a pretty good ROI. I’d say the kids got a pretty lousy ROI, though. Then there’s this wonderful press release: “
In a nutshell, MilkMedia, through their partner dairies, has the ability to promote musical artists/entertainment figures on up to 24 million branded cartons of milk per day sold in schools (see carton mock-up below). That is the sum total of milk sold daily in more than 90,000 elementary, middle and high schools nationwide (a clearance of approximately 95% of all US schools). Additionally, Milk Rocks! Is able to place posters in lunchrooms in 20,000 middle and high schools across the country. Combined, these two outlets deliver billions of impressions in a venue that previously has been difficult, if not impossible to reach. Additionally, Milk Rocks!, with the blessing of schools, delivers to students, branded book covers and other fun, kid-friendly materials.“
While the entire thing makes me want to swear off bovine secretions forever, the best line has to be: “Milk Rocks!, with the blessing of schools, delivers to students, branded book covers and other fun, kid-friendly materials.”
Giving blessings isn’t the business of schools.
What definition of “kid-friendly” includes advertising?
Marketing, Marketing blunders, Marketing to kids, McDonalds, Pizza, Viral marketing | Tagged Forrester, kids, Marketing, Marketing to children, McDonalds, Pizza Hut, Schools