Why irony never works in marketing communication

A 312-word fund raising letter from Framingham State College used the word “blah” 137 times.

“Today, the fact of the matter is that deserving students need help to finance their education. Blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,” one section said.

The letter was an attempt to connect with young alumni who Christopher Hendry, vice president of college advancement, said are “the toughest group to engage.”

Could that be because they have the least money?

Next time try “yada, yada.” It’s got a better track record.

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Georgia GOP congressman describes the Obamas as “uppity”

So much for Republican minority outreach efforts.

[Georgia Republican Rep. Lynn] Westmoreland was discussing vice presidential nominee Sarah Palin’s speech with reporters outside the House chamber and was asked to compare her with Michelle Obama.”Just from what little I’ve seen of her and Mr. Obama, Sen. Obama, they’re a member of an elitist-class individual that thinks that they’re uppity,” Westmoreland said.

Asked to clarify that he used the word “uppity,” Westmoreland said, “Uppity, yeah.”

And suddenly the hockey mom/pit bull with lipstick is the sensitive one.  (BTW, I did think the lipstick line was great.)

Well, he must have figured they weren’t going to get any of the African-American vote anyway so let’s insult women, too.