Spirit Airlines forgot to do some basic acronym checking with its latest sales campaign. The Florida-based airline, which specializes in Caribbean trips, inadvertently started offering a “MILF” special. While this likely resulted in an increase in traffic to the airline’s web site, apparently it wasn’t the type of traffic Spirit wanted. The slogan was removed from the site on Tuesday.
Maybe they thought it stood for “Mom, I’d like to fly!”
Maybe it’s something in Florida that makes companies obtuse on this topic. Disney ran into a similar problem with its Monsters, Inc. Laugh Floor attraction.
Collateral Damage 