Johnny Rotten ad is music to dairy’s bottom line

The UK’s Dairy Crest dairy has reported increased sales over the past quarter thanks in part to an ad campaign featuring former Sex Pistols’ lead singer John Lydon (ne Rotten). Sales of the company’s Country Life spreads leapt 85% in the latest quarter, “in part to promotions and also to the success of the John Lydon advertising campaign.

Never mind the butter churn?

Maybe it’s discontented cows that give better butter?