Abercrombie & Fitch is selling the ‘Ashley push-up triangle’ top which features thick padding in the cup to give the illusion of a larger chest size. What’s news about that? It’s for girls 8 to 14.
Yes, for a mere $24.50 you too can pimp out your not-yet-tween girl and remind her that its all about the cup size.
It’s good to see that old A&F (where
my grandfather once went to kit-up for safaris) is keeping true to its newer brand promise of making money off the sexual exploitation of children. (If they’re going to do that shouldn’t they be a division of American Apparel? .) Here are the details on the latest in a long line of sex harassment suits against CEO Dov Charney
A few other things A&F has done to live up to its brand promise:
Ads that feature shop assistants in lieu of models, often posing semi-nude.
An ‘Impact Team’ to ensure all employees comply with its ‘look policy’.
Paid $2.2 million to settle a suit over allegations it forced its employees to buy and wear its clothes while on the job.
Paid $50 million to settle a discrimination lawsuit brought by pretty much every non-Caucasian who made the mistake of getting a job with A&F.
Paid $13K to an employee forced to work out of site of the public because she had a prosthetic arm
Like this: Like Loading...
advertising, child safety, Marketing, Marketing blunders, Marketing Mistakes, Marketing to girls, Marketing to kids, Sexual exploitation | Tagged A&F, advertising, advertising mistakes, Ambercrombie & Fitch, American Apparel, humor, Irony, Marketing, Marketing blunders, marketing mistake, Marketing mistakes, Sexual Exploitation
The always-brilliant website
Sociological Images found this appalling ad for an Australian “luxury” real estate development. My first response after “This has got to be a hoax,” was how unsafe these places are when you have a resident scared out of her wits tied to a chair and calling the cops. This doesn’t make me want to live there, it makes me want to live anywhere BUT there.
Nothing says great living quite like the threat of rape.
Like this: Like Loading...
Australia, Marketing, Marketing blunders, Marketing Mistakes, Offensive, real estate, Security, Sexual exploitation | Tagged Australia, Marketing, Marketing blunder, Marketing blunders, marketing mistake, Marketing mistakes, Misogyny, real estate, Sexism, Sexual Exploitation
Here’s what Xeni Jardin said at BoingBoing and I can’t do better ( click here if you want to see one of the pictures.):
December issue of French Vogue, edited by Tom Ford, features an extensive spread of child models presented more or less like whores. The girl above is 6. Lemme spell that for you: s-i-x! I’m a big Tom Ford fan. Or, well, was. Artistic freedom and everything, and no, this shouldn’t be made illegal—but I believe this is Totally Not Cool.
Apparently French Vogue is where they run all the most appalling stuff. They managed to hit
#5 on 2009’s list of Top 10 Marketing Blunders with a salute to black-face featuring a photo spread of the very Caucasian Lara Stone painted head-to-toe in dark make-up. Keep up the good work gang! It’s going to take a lot of work to keep them out of 2011’s Top 10. Like this: Like Loading...
BoingBoing, child safety, Dumb Ass Ideas, Marketing, Marketing to girls, Marketing to kids, Offensive, Sexual exploitation | Tagged Marketing blunder, Marketing blunders, Marketing mistakes, Marketing to children, Marketing to girls, Marketing to women, Offensive, Sexual Exploitation, Vogue