Came across these on the Twitternet the other day and loved both.
The first is by Intelligence in Social Media and it’s a must watch:
The second is from the always-great AdFreak and, inspired by the recent horrible redo of The Gap’s logo, it’s a look at 30 other graphic failures.
Found this ad by a company called QualityStocks (“Stock Newsletters For Smallcap Companies – Your FREE Investment Stock Newsletter Tracking Service”)
So putting aside the whole pay issue … what exactly is it that the reader is getting out of this that would make he or she want to read this thing? Come! Read our warmed over press releases!!! Don’t bother reading the actual releases!!!
Best line: “although creativity is also desired.”
Far too many corporate “blogs” are just this: A new place to put press releases for no one to read. A blog is a place where you try and have a conversation with a customer. It’s where you can prove you are on their side. Or its where you prove that you are definitely not on their side and actually don’t want to hear from them. As can be seen in the description above.
Collateral Damage 