Great look at what Disney should have done instead of buying Marvel

Geoff Carter is an excellent and smart writer who, among other things, produces the Disney-centered blog YourSouvenirGuide (but don’t hold that against him). In the post Ten things Disney could have done to geek up without buying Marvel he explains both why Disney buying Spidey was a bad idea and how they could have leveraged the properties they already own.

DisneyMarvelMashups0 To my mind, the purchase of Marvel is one of the few missteps the Mouse has made under Bob Iger’s reign. Disney isn’t getting a hell of a lot for its money. The theme park rights to the characters will continue to be held by Universal. And the movie properties .. will remain the properties of Sony, Fox and Paramount for the forseeable future. …. Four billion dollars spent to wait out contracts and to see if Avi Arad and Jerry Bruckeheimer will duke it out in Thunderdome.

My favorite suggestion:

9. The Disney Princesses: Teach them kung-fu and arm them with wrist-holstered blades and pistols.

Works for me.

Mouserine courtesy of KidKalig

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Disney buys its way into the boy market

Pay attention True Believers – it’s clobberin’ time.

spideymouse For years the criticism, such as it was, of Disney’s marketing was that it missed boys. It is a fair criticism, though this doesn’t seem to have hurt the bottom line all that much. Disney knows how to connect with girls and women just fine. They are tuned into the tiaras, fairies and flowers like nobody knows. It explains why all their later (non-Pixar) animation was in fact formulaic: Bad boy, princess with true heart, add schmaltz and (after Aladdin) really schmaltzy uninteresting romantic soundtracks. Even Lion King – ostensibly a story about men and boys – was about the boy having an emotional experience that could only be of interest to girls.

This girls only approach was so entrenched that a few years ago the head of their consumer products division explained their all-girl approach told me in an interview that no one had success connecting with older boys.

Well, if you can’t beat ‘em, buy ‘em. Disney today said it is buying Marvel Entertainment for $4 billion. (And to think I remember when comics cost a quarter.) A note to The Mouse: more blood, less music. Also, no more Hulk movies. Hmmm, will this be enough to get me to go to another Disney park? Probably not.

I hope Stan Lee got a big cut of this.

Bang

Iran blames Barbie for undermining traditional values

The top prosecutor for the Iranian Republic says that Barbie, Batman, Spiderman and Harry Potter are all conspiring to subvert the youth of today.

Ghorban Ali Dori Najafabad said Iran was the world’s third biggest importer of toys and suggested this posed a threat to the “personality and identity” of the new generation. “The unrestrained entry of this sort of imported toys … will bring destructive cultural and social consequences in their wake,” he wrote. He added many toys were smuggled into Iran and accused importers of concentrating on profits at the expense of cultural values.

Man, this puts me in a bind. While I am certainly down with Bats, Spidey and Mr. Potter, I have always been troubled by Barbie. While the original (right) was a human shape and had a fairly sassy look in her eyes, later models became the absurd and subservient creature we all know today. However compared to more recent hyper-sexualized dolls like Bratz, she is positively demure and the personification of feminism. (Feminism (noun), a set of beliefs predicated on the notion that women are people too.)

Given that I guess I’m cool with Barbie doing a little subverting of one gender stereotype by displaying another one. It kind of reminds me of Slavenka Draculic’s wonderful book How We Survived Communism And Even Laughed. In it she writes about her feminist friends in the West would be shocked when Draculic, a Yugoslavian back when that meant something, would visit them and wear lipstick and frou-frou clothes. They saw this as acquiescing to a stereotype. For Draculic it was just the opposite. These things allowed her to assert her individuality while living in a nation that was trying to eliminate the individual. I suspect Ms. Draculic would (or does) approve of Barbie as revolutionary.

And, can I just say that if your belief system can be subverted by Barbie et al., then it really doesn’t have much of grasp on its audience.

I love the fact that this came from the Iran’s top prosecutor. How absurd is that? I mean can you imagine the US attorney general doing something similar? Like covering the breasts of a statue of blind justice because of its threat to the nations morals? Oh wait, never mind …