The NFL is certainly the only major US business still successfully using a racist epithet in its marketing. For some reason people give a pass to the name of its Washington franchise usually on the grounds that it’s been is use for so long. (Only in America do we think several decades is a significant amount of history.) That argument is too specious to be believed so let us look for an explanation that at least makes sense.
There are very few descendents of the original people who lived here. Those who remain are mostly living in ghettos – sorry, I mean shtetls. No? How about barrios? OK how about nearly restricted to areas with no intrinsic economic potential. They are out of sight and mind for the most part unless you gamble or watch old action movies.
Their dehumanization predates even that of people imported to the nation from Africa or the Far East.
The team’s owner and fan base are located in and around the nation’s capital giving the team unequalled access to our political leaders where they actually live most of the time.
The team has made a lot of money with this brand and doesn’t want to endanger that.
If you need to wordlessly convey the idea of Japanese fast food to the Portuguese speaking people of Brazil who better to work with than Sensei Gojira himself? He even brought along some of his other rubber-suited movies stars (although I was sorry to see neither Mothra nor The Smog Monster included in the series). Message here: Monsters prefer to nom on people who eat Cup Noodles – which spells doom for graduate students everywhere. [Via: I Believe in Advertising]
Meanwhile in other movie-monster related advertising: A new campaign by The Chiba Lotte Marines seems to be positioning the team as the imperiled maidens of those movies. Given that the Marines are currently four games below .500 and seven games out of first place this is taking truth-in-advertising very seriously.