Quoth the Washington Post:
The new, nearly quart-size cups — meant only for iced coffee and tea — are available in 14 states starting today, and everyone, everywhere, should be able to indulge by early May. As the National Journal has pointed out with a handy chart, you will be indulging in a drink larger than most stomachs.
Trenta is Italian for 30 so it only makes sense that *$ new supersized drink contains … 31 ounces. (What’s wrong with Trentuno?) Is anyone going to say, “Trenta-size me.”
Trenta joins other words repurposed by *$ like
- Venti – “fan” (French), “wait” (Danish & Norwegian), 20 (Italian)
- Grande – “seniors" (French) or large (Spanish, Catalan, Italian)
- Tall – “I’m broke but want to hang out here anyway.”
Don’t know what they’ll charge for this beast but it shouldn’t be much more than a re-negotiated mortgage payment.
Yesterday Jim Romenesko was rejected by America’s favorite drug dealer in his attempt to get a Customized Starbucks Card plugging one of his blogs. The card would have said: Check out StarbucksGossip.com. It was nixed because it didn’t conform to the company’s personalization policy, doubtless enforced by a computer program or someone at the bottom of the corporate ladder.
Two things you need to know about the site and Romenesko:
- The site is pretty damn neutral. StarbucksNews would be a better description. It reports on the latest food items and the latest attitudes from the coffee servers. Romenesko, by all appearances, likes Starbucks. He seems to be at one nearly everyday. (This is what happens when you work by yourself. My local dealer is CafeNation.)
- He is also proprietor of the MediaNews site at Poynter.org. This site, devoted to news about journalism, is the media’s online watering hole. Everyone reads it. As with any industry-specific news site, it is probably incredibly dull if you aren’t in said industry. (Romenesko’s pay for this site is said to be in the six-figures. It is money well spent.)
It’s not like Romenesko is Someone Not To Be Messed With. He’s just someone who gets a lot of influential readers. He’s more like Someone I Hope I Didn’t Inadvertently Do Something Stupid To. No doubt some of those MediaNews readers wander over to the Starbucks site. No doubt some of them will love a story about big company being dumb.
In case they didn’t think this was a story, the MediaNews types can also read responses from people defending the company’s action.
The policy is reasonable. Don’t take it so personally. Starbucks is trying to protect their brand and that means not allowing any website (whether it’s starbucksgossip.com, poniesandrainbows.com or livehotgirlsxxxxxxxx.com) to use this service to create advertising materials that look as if they were sanctioned and endorsed by Starbucks.
Which would be a feasible defense if a site called CelebrityStarbucks hadn’t got one of the damn cards with its name on it. Personalization, it’s not for the faint-hearted.