Kudos to Groupon for so quickly going from a neutral brand to one with significant negatives. Not easy to do when your sole public purpose is to help people save money. The ad also pulled off the unique trick of being the first thing that both the Tibetan exiles and Chinese government have ever agreed on.
Here’s my favorite piece of fallout: Even the owner of the Himalayan restaurant mentioned in the ad, is pissed at them.
I am now writing for CMO.com. Here’s my first story:
This was one of those rare years when the Super Bowl game outshone the Super Bowl ads. While the Pittsburgh Steelers kept viewers interested by threatening a historic comeback, many of the TV spots felt like reruns, ad agency executives told CMO.com.
“The advertising was OK. It was less impactful than in years past,” said Rob Scalea, CEO of the Americas for The Brand Union. “[The ads] can’t always be breakthrough—after a few years that runs its course.”
What follows is a verbatim copy of an email I received — I’m guessing by accident — listing one company’s prices offered to corporations for Super Bowl entertainment. Simply put: Hospitality has a markup of at least $1K.
“Below you will find our listing of GameDay Hospitality and tickets.
Ticket Only Ticket w/Hospitality
End zones and Corners $3,490 $4,499
Endzones-20’s $3,845 $4,799
Between the 20’s $4,435 $5,199
Endzone $4,140 $5,699
Corners $4,635 $6,499
Endline-15 $5,420 $7,899
15-30 $7,235 $8,235
Between the 30 $8,315 $9,365
The GameDay Program includes NFL guaranteed Game Ticket, Exclusive In-Stadium Hospitality (pregame food stations, open bar and live entertainment), NFL Experience Ticket and Official NFL Super Bowl Gift Bag.”