It’s an ill tide that … Spirit Airlines latched on to The BP Oil Spill as a way to divert attention from its own PR fiasco of charging for carry-on bags. So they launched a campaign with bikini-clad women in all glistening in sun screen with the tag of "Check Out The Oil On Our Beaches. While I’ve seen more risqué (and clever) things on the Benny Hill Show, someone somewhere objected to this. (And pardon me if I suspect Spirit of being behind this.)
Meanwhile, a chain of NYC gyms managed to come up with something slightly funnier. The NYSC is running ads which read, “Exercise sharpens the brain. Oil execs come in ASAP.” (For some reason CNN called the ad “tasteless.” A bazillion gallons of oil in the Gulf and you think this is tasteless?)
The marketing is seeping into new media with apps for both the Droid and iPhone that let you A) plug the spill or B) save a little yellow duck from turning brown. Elsewhere, everyone is trying to make political hay from the oil. In Minnesota, the Democratic opponent to Michelle Bachmann (R-Loon Lake) is flinging petrol-soaked mud because Bachmann also said the government was extorting money from BP to pay for the spill. In Maryland, Gov. Martin O’Malley claims his opponent is an oil company stooge because he once voted for tax breaks for the oil companies. Not to be outdone, the GOP has a video blasting President Obama for having the temerity to play golf during the oil spill. I really am not ready for a world in which the GOP disapproves of someone playing golf. That’s like the Democrats attacking brie. Have you no sense of decency, man?
What little quality advertising has been done about the oil spill has come at BP’s expense both thematically and fiscally. The beleaguered Gulf state tourism boards are desperate to get people to come visit. To that end, New Orleans launched a campaign with the tagline: “This isn’t the first time New Orleans has survived the British.” You know you’re desperate when your ads are built around a reference to the War of 1812. Next up, a Millard Fillmore quote. Probably the best thing about these ads is that BP is picking up the tab for them. Florida has already burned through the $25 million BP gave them for advertising and is now preparing to go back to the well for more.
But my personal favorite BP-related marketing effort comes from TerrorBull Games – the company which brought us War On Terror: The Boardgame. They are offering a free, downloadable game called Operation: Bullshit Plug (my but they do love colons over there).
This game is for two players. Each player takes a role – either ‘BP’ or ‘The Public’ and each player has two cards that represent two possible strategies. BP is trying to shore up its dwindling share price, while the public just want the leak plugged. Both players pick a strategy and play it face down, simultaneously. These are then revealed and the effects on the share price and the leak are worked out. This action is then repeated until the game ends. It’s very simple, takes just a few minutes to play, but is also quite devilish and deceiving.
Plus you get that cool/disgusting Ralph Steadman-esque picture.