Sprinkles cupcake store suing other stores over use of “sprinkles”

The Obscure Store unearthed this branding nightmare:

All told, lawyers for Sprinkles said, they have sent about a dozen similar letters to shops around the country and filed three lawsuits, including one last month against Famous Cupcakes in North Hollywood for using dots in its packaging and throughout the store.

Best quote from the story: “The question is whether Sprinkles can lay claim to a word that is commonly used in the context of frosting.”

The only thing I want to know about the context of frosting is do I get to lick the spoon?