Best and most appropriate use of invective in an ad campaign ever.

While I generally don’t swear there are some situations where not to would be a lie. This video from UnFuckTheGulf is one of those. It speaks the truth – both emotional and factual – directly and appropriately. It isn’t easy to find the perfect word to use in a situation, and far too many people use this word pointlessly, but these folks nailed it. I really think this is the definition of the phrase “public service announcement.”

 

 

Oil Spill Charity "F-Bomb-A-Thon" from UnF–kTheGulf.com on Vimeo.