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Tag Archives: Willy and Joe

Odyssey Dawn is just the latest in the great tradition of military operations with silly names

Posted on March 25, 2011 by Constantine von Hoffman

 

“You have operational names like Desert Storm or Iraqi Freedom that convey a message. Others, like Operation African Lion, are symbolic of the location. Odyssey Dawn is neither of those.” – Eric Elliott, spokesman for U.S. Africa Command, or Africom, explaining how they came up with the name “Operation Odyssey Dawn” for the U.S. action in Libya.

As the great cartoonist Bill Mauldin noted during World War II:

Willy N Joe

And if you’ve never read Mauldin’s great book Up Front, shame on you!

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Posted in Bill Mauldin, Brand Names, Brands, Cartoons, Marketing, Marketing Mistakes, military, Names, World War II | Tagged Bill Mauldin, Brand Names, Brands, cartoonist, Cartoons, Military, Odyssey Dawn, Willy and Joe, World War II | Leave a comment

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Collateral Damage is a blog about life its own self with a side dish of what have you. It is written by Constantine von Hoffman, a befuddled veteran journalist.

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