GO PHILLIES, or why I hate (most) Rays fans

I actually dislike Rays fans more than any other team’s supporters. Not the team (I really do think the better team won). Not even the fans who were there last year or the ones who were there in August when the Rays were still only getting 15K in the stands. Them I respect. But most of those people last night hadn’t lived and died with their team. Yankees fans, Mets fans (OY!) them I have no problem with. Hate the Red Sox all you want. As long as you have suffered along for your team, I understand. But I hate these we’re-winning-so-now-I’m-a-fan types. I believe — based on nothing — that they’re the ones who start riots after winning a championship.

Figured the Rays were going to win it. Glad the sox got it to 7 games. Now I can root for the Phillies. So what are ratings going to be like for this Series? Has Fox started figuring out how much it is going to have to give back to advertisers? Will Obama’s commercial before the (theoretical) game 6 outdraw the series?

The Red Sox or, when your brand changes underneath you

“You can’t be lovable if you’re not losers!” — Jon Stewart on the Red Sox, 10/29/07

That is exactly what is going on with Red Sox Nation. The brand identity until three years ago was The Cursed Ones. For a while after that we were The Redeemed Ones (until The White Sox took that mantle). Now, we are The Successful Ones. The first two had significant qualities that really differentiated the brand from everyone else. They also inspired huge amounts of loyalty among consumers.

As the (hated) Yankees can attest success also inspires huge amounts of loyalty, but it’s taking some getting used to here in the Nation. It’s not a bad thing to get used to — but it is different.

sox ballBefore this year, wearing the Red Sox logo generally got you a certain amount of sympathy and even respect in ballparks outside of New York. Other fans recognized you as someone devoted to the sport. Someone who stuck to your team no matter what and — let’s be honest — someone who rooted for a team that always made the other teams look better. It’s easy to sympathize with fans of a team like that — they’re not a threat. This explains why people outside of St. Louis are so fond of Cubs fans. (Outside of the Midwest, most people don’t realize the antipathy between the Cards and the Cubs. A friend once said that a game between those two teams would sell out even if it was held on Christmas Day during a blizzard. That sums it up.)

Now Sox fans — and their seem to be a lot of them everywhere — are going to have to get used to being reviled. So far the team hasn’t employed any True Villains in the sports marketing sense. Sure Schilling is a blowhard, but he blows just as hard against his own team as he does the opposition.

Stephen (Smarter Than Me) Baker, puts it well:

Hey Red Sox fans. Many of us used to love your team. And now that they’re fabulous, they’re a lot less fun. You may find that it’s lonely at the top. I never thought I’d say this, but I may end up pulling next year for those underdog Yankees.

The real problem will be not the team, but the fans. All this winning is stripping Sox fans of the shreds of humility that used to makes us so much easier to tolerate. We are in danger of collectively turning into what New Hampshire residents like to call Massholes.

Oh, how quickly we forget our four score decades of wandering in the wilderness. Well, if that’s the price of success all I can say is WAIT TILL THIS YEAR!

(BTW: Someone pointed out that the Red Sox didn’t become known as the Red Sox until 1908. Last time the Cubs won a World Series? 1908. Coincidence? I think not. So therefor the Cubs won’t win a Series again until the Sox change their name back to the Americans. While the logic is spurious, consider that I have 99 years of evidence to support it.)

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