1:  On The Day Of

ONCE more the storm is howling, and half hid
Under this cradle-hood and coverlid
My child sleeps on.  There is no obstacle
But Gregory’s wood and one bare hill
Whereby the haystack- and roof-levelling wind.
Bred on the Atlantic, can be stayed;
And for an hour I have walked and prayed
Because of the great gloom that is in my mind.

– from A PRAYER FOR MY DAUGHTER

2: Six Months After

THEY must to keep their certainty accuse
All that are different of a base intent;
Pull down established honour; hawk for news
Whatever their loose fantasy invent

–  from THE LEADERS OF THE CROWD

3: On The First Anniversary

NOW that we’re almost settled in our house
I’ll name the friends that cannot sup with us
Beside a fire of turf in th’ ancient tower,
And having talked to some late hour
Discoverers of forgotten truth
Or mere companions of my youth,
All, all are in my thoughts to-night being dead.

– from IN MEMORY OF MAJOR ROBERT GREGORY

4: The Poet Remembers What Matters Most

MY dear, my dear, I know
More than another
What makes your heart beat so;
Not even your own mother
Can know it as I know,
Who broke my heart for her
When the wild thought,
That she denies
And has forgot,
Set all her blood astir
And glittered in her eyes.

– from TO A YOUNG GIRL

 

Come check out these and many other topics at my new blog for BNET, Fun & Games.

 

Where the hell has he been?

Posted: May 17, 2011 in Marketing

Astute readers may have noticed a dearth of new material here at CD and I can’t help but notice at the lack of complaints over this development.

So where the hell have I been. I’ve been cheating on you with another blog. I’m not ashamed to say it. This one loves me. How do I know? It pays me.

Wait, that doesn’t sound right.

Anyway, I now have a nearly full-time paying blog gig over at BNET. I cover Fun & Games – which is the kind of topic description that lets me cover pretty much everything.

Items so far:

Don’t know when I will be back posting here. Will try. Thanks to all, one way or the other.

If you want to follow me, my blog feed is here, the RSS feed is here and if you want to get an email whenever I post, go here.

"I’m concerned about higher gasoline prices. The government has the responsibility to make sure that we watch very carefully and investigate possible price-gouging, and we will do just that." — George W. Bush, 4/17/2006

Congress is vowing to take actions that it believes will reverse runaway crude and gasoline prices. Oil rose above $136 a barrel on Monday – more than double what it cost a year ago – and gas hovered around $4.07 a gallon.” – CNN, 6/24/2008

"We are going to make sure that nobody is taking advantage of American consumers for their own short-term gain." – Barack Obama, 4/20/2011

gasprices21Whenever the price of gas spikes the call goes out from Washington to investigate price gouging. Unfortunately, this leads to one of the great intellectual challenges of capitalism: Defining price gouging. Problem is no one can separate “taking advantage of consumers for short-term gain” from what is usually called profit taking.

To quote Collateral Damage Sr.: "In a society that has a free market fetish, if not a religion, what is price gouging? Is nine percent profit gouging the price? Or 15 or 50 percent? At what price point does profit change into gouged profit?"

Well, here are a few samples from people who have tried to split that particular hair.

First, former Rep. Bart Stupak, (D-Mich), from 2006:

When we were doing the Energy Policy Act last fall, in the town of Midland, right by my district there, gas went up 90 cents in one day. Now, is that not gouging?

If you take a look at it, from September 2004 until September 2005, refineries have increased their prices 255 percent. Isn’t that gouging?

I mean, I think we all know what gouging is. What we need is a federal standard so we can hold the oil companies’ feet to the fire and make sure we know what factor goes into every gallon of gasoline, so at least the American public will have some transparency and get a fair shake on what goes into a price of a gallon of gasoline.”

Next up:

New York State law prohibits price gouging during a state of emergency. The law specifically provides that, in order to prevent any party from taking unfair advantage of consumers during an abnormal disruption of the market, the charging of "unconscionably excessive" prices is prohibited.”

I like that one the best because it is by the former Attorney General/Governor of New York, Eliot Spitzer. Did he wonder about price gouging as he paid all those ladies of negotiable morality?

And finally this one from the very accurately named blog, Neutral Source:

There is no objective definition. Economists–who specialize in price theory and the behavior of markets and can study these things ad nauseum–have no definition for it, either. In fact, economists have avoided the term as if it were a social disease. A review of all the microeconomics textbooks on Neutral Source’s bookshelf reveals that none have as much as an index entry.”

Price gouging, like porn, is in the eye of the beholder. One thing everyone agrees on about it is that it is always committed by someone else.

For businesses price gouging is "when my competitor gets away with charging more than I thought to charge."

For the general public, price gouging is when a company that I don’t work for or have investments in is charging me too much. Profits are when my company is making enough money to not lay me off.

Actually addressing this problem would involve fundamental changes in our system that are much needed but which no one is willing to actually contemplate. Instead we will get more of this Kabuki Theater. The next act will come when the oil companies declare their quarterly earnings. This will be followed by bi-partisan denunciation of  their “excessive profits” and a number of bills will be proposed which will go nowhere.  Then the oil companies will attempt some sort of PR move to show that they are really nice guys and that will be that.

 

From Glenn Greenwald’s piece in Salon:

WikiLeaks suggested the “other source” was Daniel Domscheit-Berg, a former WikiLeaks associate who WikiLeaks claims took, without authorization, many WikiLeaks files when he left.

I am a fan of what WikiLeaks does but not so much of Julian Assange.

I’m sure he’s very upset about this.

penguin-seal

Fort_Sumter_storm_flag_18611) About 25 years ago I’m sitting in my living room reading Shelby Foote’s The Civil War: A Narrative, when my roommate Gil walks in. He asks what I’m reading.

“A three volume history of the Civil War. It’s much better than the six volume one I read last year.”

“What, did the ending change?”

2) Earlier this year I’m playing the online version of a World War II strategy game called Memoir ‘44 with an Irish guy who lives in Germany where he spends many weekends re-enacting battles from the American Civil War.

Other:

  • Gen. Sherman was judged crazy and relieved of command when he said the war would take years and cost hundreds of thousands of lives.
  • Medal of Honor recipient Gen. Joshua Chamberlain died in 1914 at the age of 85 from wounds sustained at The Battle of Gettysburg.

American-League-2010-First-Half-Average-Ticket-Prices1-600x298My wife will tell you that it’s not so much that I love baseball as much as it is part of my DNA. The soundtrack in my car from late March to late October because is whatever baseball game I can find on the radio. On May 20th, 21st and 22nd The Chicago Cubs – a team I have loved since growing up in Chicago – will play The Boston Red Sox – a team I have loved since I was 9 when we moved to Providence, RI, and I decided that it wasn’t cheating on your 1st team if the 2nd team was in a different league – will be playing each other at Fenway Park.

Here’s how much I am devoted to the two:

  • I am still upset that Ernie Banks never got to play in the World Series.
  • When someone asks how long I’ve lived in Boston I reply, “Since the spring after the ‘86 [World] Series.”

Until 2004, I reveled in loving the two most ill-fated teams in baseball. While that had its charms, I am quite content that only one of my beloveds is a constant reminder of the fickleness of probability.

Because of all this and knowing full-well that tickets were absurdly expensive, I went to see if maybe I could afford one in some far-distant bleacher seat with nearly totally obscured view of the field. The least expensive price for just such a seat: $99.

Out of curiosity, I went to see the cost least expensive ticket I could find for any game Red Sox at Fenway. So I looked at the cost for tickets to a Wednesday day game vs. The San Diego Padres, a team that will be lucky if it finishes above Baja this year. $46 for a seat in that weird little triangle in the center field bleachers.

Meanwhile, 45 minutes away in Pawtucket, RI, the best seats in the house for the Sox AAA farm team go for $11. For the AA team in Portland, ME: $9. For the single A Lowell Spinners $10. For the independent league Brockton Rox: $15 and that includes waiter service. If you want basically the same seats and are willing to get your own damn snacks: $9.50.

brockton-rox-main-logo1I’ll see you in Brockton. Bill Buckner, whom I have truly always admired, is managing and I’m pretty sure he’ll give me an autograph for no extra charge.

Even the slogan is ironicNever, ever, let it be said that mere facts will come between an executive and his or her bonus. Transocean which – along with BP – is responsible for 11 deaths while creating the worst environmental disaster in US history, used its safety record as the reason for giving out exec bonuses.

According to the company’s financial proxy:

"Notwithstanding the tragic loss of life in the Gulf of Mexico, we achieved an exemplary statistical safety record." Based on the total rate of incidents and their severity, "we recorded the best year in safety performance in our company’s history."

Transocean’s PR person (now there’s a job for you) said, "The statements of fact in the proxy speak for themselves” before adding the requisite comments about feeling bad for all the little people.

It is worth noting that the company’s execs did NOT get their bonuses the year before because of safety issues. It really isn’t reasonable to expect them to go two years without bonuses. That could lead to the departure of all the great talent that got the company to where it is today.

Let us not think that Transocean is alone. Our good friends in the banking industry have been doing the exact same thing even while they were destroying the economy.

The past few years have been very rewarding for bank employees. OK, maybe not the government rescues, stagnant loan books, layoffs and litigation. But none of these disasters hurt pay at banks.

A review of call reports filed with the Federal Deposit Insurance Corp., compiled by BankRegData.com, shows that average compensation in the last few years rose — and at the same rate as it did before the crisis. Employees of the largest banks realized the largest gains. The increases significantly outstripped inflation and can’t be attributed solely to shifts in pay schemes or recovering profitability. Banking in general shielded pay from its cost-cutting ax.

Ah, personal accountability in action.

As American Banker points out: “Over the last eight years, average compensation for a full-time bank employee has risen 35% to $83,050, twice the rate of inflation. In 2003, the banking industry’s 1.3 million full-time employees took home $78.3 billion. In 2010, its 2.1 million employees took home $168.1 billion.”

How much of that do you think went to the tellers and branch managers?

Oh and don’t forget: It’s all those millionaire public-sector employees’ fault.

penguin-seal

analtech

What’s in a name?

We’ve talked with a few experts in the field of marketing, branding, etc. and here’s the general consensus:
   1. Analtech is a brand name known and trusted by the academic and science communities worldwide
   2. Under normal circumstances, such a branding after nearly 50 years would be considered a huge success
   3. Analtech faces certain challenges because of the "juvenile" humor that has developed in the past few decades and current web filters that may block the company name

What do you think?

We’re turning to you, our friends and customers, to see what you think.
Please
click here for a simple, two question survey.

Uranustech?

flukeFor the record: Fluke has never even thought about it and they are doing just fine.

guide1Likely as not you never read one of Dianna Wynne Jones wonderful, archly funny and slightly dark fantasy novels which generally poked fun at the conventions of fantasy. (And one, Deep Secret, which also poked fun at SciFi & Fantasy conventions.)

If you have read her then likely as not you spent too much time in the library when you were younger, just as your correspondent did (does).

She was best known for writing Howl’s Moving Castle, which became the basis for the Hayao Miyazaki movie of the same name; and for her Chronicles of Chrestomanci which JK Rowling borrowed rather heavily from.

As Christopher Priest notes in his fine obituary for Jones:

Of the apparent coincidences, Jones said generously to this newspaper in 2003: "I think that she [Rowling] read my books as a young person and remembered lots of stuff; there are so many striking similarities."

She had a great skeptical eye which she earned. As a child she was evacuated out of London to the Lakes District where she encountered two well-know children’s book authors: Arthur Ransome, who thought she and her friends were making too much noise, and Beatrix Potter, who slapped her.

While I can recommend any number of her books, here are a select few which I particularly like:

  • The Tough Guide To Fantasyland — lampoons all those tropes created by Tolkien and C.S. Lews (both of whom she studied under) in tour guide form.
  • The Darklord of Derkholm – a fantasy world rebels after being turned into a theme park for people from earth wanting a fantasy world adventure.
  • Archer’s Goon – A distinctly troll like debt collector invades a family home to collect the 2,000 words the father owes to a wizard.
  • The Ogre Downstairs – is the new stepfather actually an ogre or just behaving like one?
  • The Chrestomanci series

But, likely as not, you won’t read them. Your loss, not mine.

Abercrombie & Fitch is selling the ‘Ashley push-up triangle’ top  which features thick padding in the cup to give the illusion of a larger chest size. What’s news about that? It’s for girls 8 to 14.

Yes, for a mere $24.50 you too can pimp out your not-yet-tween girl and remind her that its all about the cup size.

Ambercrombie bikini

It’s good to see that old A&F (where my grandfather once went to kit-up for safaris) is keeping true to its newer brand promise of making money off the sexual exploitation of children. (If they’re going to do that shouldn’t they be a division of American Apparel? Here are the details on the latest in a long line of sex harassment suits against CEO Dov Charney.)

A few other things A&F has done to live up to its brand promise:

  • Ads that feature shop assistants in lieu of models, often posing semi-nude.
  • An ‘Impact Team’ to ensure all employees comply with its ‘look policy’.
  • Paid $2.2 million to settle a suit over allegations it forced its employees to buy and wear its clothes while on the job.
  • Paid $50 million to settle a discrimination lawsuit brought by pretty much every non-Caucasian who made the mistake of getting a job with A&F.
  • Paid $13K to an employee forced to work out of site of the public because she had a prosthetic arm

hanger

Probably not, but it’s still impressive.

It’s a winner!

penguin-seal

 

“You have operational names like Desert Storm or Iraqi Freedom that convey a message. Others, like Operation African Lion, are symbolic of the location. Odyssey Dawn is neither of those.” – Eric Elliott, spokesman for U.S. Africa Command, or Africom, explaining how they came up with the name “Operation Odyssey Dawn” for the U.S. action in Libya.

As the great cartoonist Bill Mauldin noted during World War II:

Willy N Joe

And if you’ve never read Mauldin’s great book Up Front, shame on you!

app storeThe iPhone’s apps have been a marketing problem for Apple pretty much since they debuted. The problem is really that Apple wants to approve of all apps before they go on the store. This would be fine, if there was a consistent or even coherent policy guiding what goes in and what doesn’t.

This week’s examples:

Apple has removed an iPhone app from its online store created by Exodus International, an anti-gay religious organization that promotes the idea that homosexuality can be “cured.” … The app, launched in mid-February, initially received a 4+ approval rating from Apple, meaning it did not contain any “objectionable material.” … The app provided users with an event calendar, podcasts, video, “real answers,” “real stories” and links to Twitter and Facebook, and was designed to “be a useful resource for men, women, parents, students and ministry leaders.” … “We removed the Exodus International app from the app store because it violates the developer guidelines by being offensive to large groups of people,” Apple spokesperson Tom Neumayr told FoxNews.com.

SOMEONE APPROVED THIS? Are they hiring from the Westboro Baptist Church? Possible explanation: There is either a very stupid algorithm or person responsible for vetting these apps. And Apple takes the hit for it because they make it clear they are control freaks who get final OK. Google, however, says we will take something down if we get told about it: “While Google does not intend, and does not undertake, to monitor the Products or their content, if Google is notified …” Because Apple’s guidelines for what is acceptable in an app are  basically, “It depends,” they are guaranteed to continue to run into this problem.

Which leads us to example #2:

Senators: DUI checkpoint apps are “harmful to public safety” … The apps in question range from those that try to put DUI checkpoints on a map in real time to those that help users alert one another about police on the prowl for drunk drivers. One app that we found in the iOS App Store called “Checkpointer” specifically advertises its $4.99 offering as being able to save you “thousands of dollars by helping you avoid an arrest for a DUI.” (The company that sells Checkpointer also offers bail bonds, so it’s clear which demographic this company is catering to.) Another app called “Buzzed” says it will alert you when a DUI checkpoint shows up or is planned for your area, though it also offers a “call a cab” service based on your GPS location.

SOMEONE APPROVED THIS?

Meanwhile, those two having already been approved, Steve Jobs himself killed an app for detecting radiation – created by cell phones: “Tawkon, makers of a mobile application that measures cellular radiation, have been blocked from releasing their app for iPhone. In response, the company on Wednesday released the tawkon app for iPhone via the Cydia jailbreak.” Is there an app that turns the iPhone into a general-use Geiger counter? If so I know at least one major market for it.

For those of   you not keeping score, a few of Apples other app mistakes:

 

 

dove

Image via Sociological Images

Now clearly all the women in this ad from Oprah’s magazine are supposed to be showing off the wonderful “after” effect of using Dove soap. It’s just that the women (who are shaped like actual women – bravo, as usual, to Dove) are arranged by their skin’s melatonin content and therefore seems to say that the woman on the left … Well, you can see it for yourself obviously.

As the great blog Sociological Images notes:

I continue to be puzzled that multinational corporations with resources for large-scale marketing campaigns so often stumble in awkward ways when trying to include a range of racial/ethnic groups in their materials. This seems to occur by not sufficiently taking into account existing or historical cultural representations that may provide a background for the interpretation of images or phrases in the advertising. In this case, the arrangement of the models combined with the text above and below them unfortunately intersects with a cultural history in which White skin was seen as inherently “more beautiful” than non-White skin (not to mention thinner bodies as more beautiful than larger ones).

BTW, have I mentioned what a great blog Sociological Images is, lately? Have I urged you to read it daily, as I do? What’s that? I haven’t? Well, shame on me.