OK, so now you sell it as a shark-attracting device to fishermen. Problem solved.
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Collateral Damage is a blog about business and marketing and what have you by Constantine von Hoffman, a sometime journalist, alleged humorist and social media maven. All opinions here are strictly his own, as much as he may sometimes wish otherwise.
Random quote
"Wells Fargo & Co.'s strategy for modifying its billions in troubled Pick-A-Pay mortgages looks a lot like a game of kick-the-can-down-the-road." -- Wall Street Journal, 11/3/09