Candy co. thinks finding Mr. Goodbar is a good thing

Mrs. CollateralDamage has a great one over at her blog:

I still can’t get over this baseball hat, which I saw on the racks at Hershey’s Chocolate World. Um, didn’t anybody else read that book? See that movie? I hope it’s safe to venture into spoiler territory now that Looking for Mr. Goodbar has been out for a few decades….’cause I just gotta say, I’m not so sure that finding Mr. Goodbar is such a desirable outcome.

This entry was posted on Monday, September 22nd, 2008 at 5:16 pm and is filed under Hershey, Marketing, Marketing blunders, PR Disasters. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Candy co. thinks finding Mr. Goodbar is a good thing”

  1. anewnadir Says:
    September 24, 2008 at 11:52 pm

    I just like how the hat is pre-frayed. Someone up in marketing must have thought: “The frays will convey a sense of worn yet stolid solitude, the right man for any job. A man who wears a blue hat to convey this. A man who goes by no other name than: Hershey’s Mister Goodbar.”

  2. Top 10 Marketing Blunders of 2008 « Collateral Damage Says:
    December 11, 2008 at 11:46 am

    [...] Hershey asks if you’ve found Mr. Goodbar [...]

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