2 thoughts on “Things you don’t want to put in the annual report: CEO sent detectives in to church to spy on people”
Great find Hoffman. This isn’t public relations case study … it is anti-public relations case study.
Um, never talk about “Trust that we will do the right thing on behalf of our customers — every day, every time.” in a release about recording people at church. All my best, Rich
Check out Rich’s post on this topic if you want an account that’s filled with … what are they called again? Oh, yeah … facts. As opposed to the cheap laughs and uninformed opinion I specialize in.
Collateral Damage 
Great find Hoffman. This isn’t public relations case study … it is anti-public relations case study.
Um, never talk about “Trust that we will do the right thing on behalf of our customers — every day, every time.” in a release about recording people at church. All my best, Rich
Check out Rich’s post on this topic if you want an account that’s filled with … what are they called again? Oh, yeah … facts. As opposed to the cheap laughs and uninformed opinion I specialize in.
http://copywriteink.blogspot.com/2007/08/asking-for-redemption-glenn-renwick.html